Author Archives: rgeller

Who ARE You Today? The Question Ties PR Field Up in Knots

Posted on January 24, 2012 by rgeller

Asking the PR profession to agree on a definition for what it should be today has tied the field up in knots. There has been much blog debate about PRSA's efforts to redefine public relations, and lots of dialog on … Continue reading →

Posted in In the News, PR | Comments Off on Who ARE You Today? The Question Ties PR Field Up in Knots

Don’t be a PR “Order Taker”

Posted on January 20, 2012 by rgeller

I spent a number of years in tech sales before getting into PR. In sales, you learn pretty quickly to aspire to be more than just an order taker. True salespeople know how to to get to "yes", whether that … Continue reading →

Posted in Uncategorized | Comments Off on Don’t be a PR “Order Taker”

5 Ways to Get Attention for Your Content

Posted on January 18, 2012 by rgeller

My monthly column is now live on the Windmill Networking blog.   The first column in the series discussed the benefits of combining social media and content marketing.  The second installment suggested new year’s resolutions for content marketers, to help, for … Continue reading →

Posted in Uncategorized | Comments Off on 5 Ways to Get Attention for Your Content

PR: Stressed for Success

Posted on January 11, 2012 by rgeller

There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading →

Posted in In the News, PR | 3 Comments

Socializing Content Marketing: Overcoming 4 Obstacles

Posted on January 5, 2012 by rgeller

I wrote my second column for the Windmill Networking blog. It ran yesterday, and picked up where my first post left off (that one covered the benefits of combining social media and content marketing). Yesterday’s story was about overcoming obstacles, … Continue reading →

Posted in PR, PR Tech | Comments Off on Socializing Content Marketing: Overcoming 4 Obstacles

Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Posted on December 20, 2011 by rgeller

Louis CK is a comic hero for every man, an unkempt alternative to the more mainstream comedians (think Seinfeld or Dane Cook).  He is irreverent, dark and just plain damn funny. I have greatly enjoyed Louie's work, inlcuding his  FX … Continue reading →

Posted in Campaign Analysis, Current Affairs, Fun Stuff, In the News, Marketing, PR, Reading Files | Comments Off on Louis CK Conquers Media, Heeds Mom’s Advice: Just Tell Them Everything

Water Cooler Chat: Movies to See if you are in PR

Posted on December 15, 2011 by rgeller

Someone at Fusion sent around an email recommending a documentary, I replied, and before you knew it we had a lively thread about good movies to see if you are in PR – and fodder for this blog post. I … Continue reading →

Posted in Fun Stuff, PR | 6 Comments

There’s Gold in them Thar Apps – and App Developers

Posted on December 6, 2011 by rgeller

Forbes had a nice story today, The Rise of Developernomics. It included a link to David Kirkpatrick’s famous quote and article: Now, Every Company is a Software Company. The article today was about the importance of software developers, and the … Continue reading →

Posted in In the News, PR Tech, Tech PR | Comments Off on There’s Gold in them Thar Apps – and App Developers

NY Media Bangs the Drum of Local Tech – Alley Now Trumps Boston

Posted on December 5, 2011 by rgeller

For the third week running, a major NY daily has written an article about the NY tech scene, so I figured that it is was about time for me to write something here on the topic. I was already in … Continue reading →

Posted in Interviews, PR Tech | Comments Off on NY Media Bangs the Drum of Local Tech – Alley Now Trumps Boston

New Post on Windmill Networking blog – Taking Content from King to Ka-ching

Posted on December 2, 2011 by rgeller

I am very pleased to say that I have signed on as contributor to Neal Schaffer’s Windmill Networking blog. Judy Gombita, who also writes for the blog (and at PR Conversations) introduced me to Neal (thanks again, Judy, and thanks, … Continue reading →

Posted in Uncategorized | 4 Comments