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- > 2011 > March
Monthly Archives: March 2011
Breakthrough Identifies Roles of Influencers and Paves the way for Further Study A story in the New York Times recently caught my attention. The simple title Why Some Twitter Posts Catch on and Others Don't, seemed to promise an article … Continue reading
I just wrapped up attendance at the CTIA show in Orlando. It was two action-packed days, filled with client, media and analyst meetings. CTIA is one of the few mega tech shows left., and it was great to walk the … Continue reading
The New York Times recently profiled Jay Carney, Obama's new press secretary. The article covered Carney's background, and how world events have thrust him into the hot seat without much of a honeymoon period. The job of a press secretary … Continue reading
Over the past several years we have seen the PR field challenged as never before, and change, as tactics that outlived their usefulness were updated or fell by the wayside. I know this because I have lived and blogged about … Continue reading
The Public Editor column in the New York Times shines a light on how the paper covers news and seeks to help readers better understand the reasoning behind their stories and editing decisions. This week, Public Editor Arthur Brisbane covered … Continue reading
This week B2Bbuzz featured an article that I wrote on how to make the best use of press releases in support of PR and marketing programs. The press release has suffered an indentity crisis in recent years. Some have questioned … Continue reading
One of the nice things about blogging is that people are constantly bringing to my attention things that they think will interest my readers (please see my post Why I Like Getting Pitches). This helps me discover new things. Since … Continue reading
Google was in the news this week for making significant adjustments to its search algorithm. Their move was an apparent response to all the outcry about high rankings for low quality content, which in turn has been driven by the … Continue reading