Monthly Archives: March 2011

New Research Sheds Light on How News Spreads Online

Posted on March 31, 2011 by rgeller

Breakthrough Identifies Roles of Influencers and Paves the way for Further Study A story in the New York Times recently caught my attention. The simple title Why Some Twitter Posts Catch on and Others Don’t, seemed to promise an article … Continue reading →

Posted in PR Tech, Reading Files, Web/Tech | Comments Off on New Research Sheds Light on How News Spreads Online

CTIA Wrap: AT&T Steals Thunder, Proving Peril of Launching News at Shows

Posted on March 24, 2011 by rgeller

I just wrapped up attendance at the CTIA show in Orlando. It was two action-packed days, filled with client, media and analyst meetings. CTIA is one of the few mega tech shows left., and it was great to walk the … Continue reading →

Posted in Events, PR | Comments Off on CTIA Wrap: AT&T Steals Thunder, Proving Peril of Launching News at Shows

Times Profiles Press Secretary, Recalls his Classic Media Burn: “You are a hack!”

Posted on March 21, 2011 by rgeller

The New York Times recently profiled Jay Carney, Obama's new press secretary. The article covered Carney's background, and how world events have thrust him into the hot seat without much of a honeymoon period. The job of a press secretary … Continue reading →

Posted in Uncategorized | Comments Off on Times Profiles Press Secretary, Recalls his Classic Media Burn: “You are a hack!”

Should People Get Media Training Before they use Twitter?

Posted on March 17, 2011 by rgeller

Over the past several years we have seen the PR field challenged as never before, and change, as tactics that outlived their usefulness were updated or fell by the wayside. I know this because I have lived and blogged about … Continue reading →

Posted in In the News, Marketing, PR, PR Tech | 1 Comment

How Times Reporters Use Twitter (A Cocktail Party with Journalists)

Posted on March 15, 2011 by rgeller

The Public Editor column in the New York Times shines a light on how the paper covers news and seeks  to help readers better understand the reasoning behind their stories and editing decisions. This week, Public Editor Arthur Brisbane covered … Continue reading →

Posted in PR Tech, Reading Files | Comments Off on How Times Reporters Use Twitter (A Cocktail Party with Journalists)

9 Common Press Release Errors and How to Avoid Them

Posted on March 11, 2011 by rgeller

This week B2Bbuzz featured an article that I wrote on how to make the best use of press releases in support of PR and marketing programs. The press release has suffered an indentity crisis in recent years.  Some have questioned … Continue reading →

Posted in Uncategorized | 1 Comment

Tracx Helps you Start Making Social Media Sense (and ROI Dollars)

Posted on March 10, 2011 by rgeller

One of the nice things about blogging is that people are constantly bringing to my attention things that they think will interest my readers (please see my post Why I Like Getting Pitches).  This helps me discover new things.  Since … Continue reading →

Posted in PR Tech | Comments Off on Tracx Helps you Start Making Social Media Sense (and ROI Dollars)

Google Refresh is a Good Thing for PR, Social Media and the Web

Posted on March 4, 2011 by rgeller

Google was in the news this week for making significant adjustments to its search algorithm. Their move was an apparent response to all the outcry about high rankings for low quality content, which in turn has been driven by the … Continue reading →

Posted in Tech, Tech PR, Web/Tech | Comments Off on Google Refresh is a Good Thing for PR, Social Media and the Web

Bulldog Reporter Piece on State of PR Blogging

Posted on March 2, 2011 by rgeller

A Pew Research study that was in the news last week concluded that youg people are spending less time on blogs and more time on Twitter and Facebook.  This has led to some questions about the state of blogging and … Continue reading →

Posted in In the News, Marketing, PR Tech | Comments Off on Bulldog Reporter Piece on State of PR Blogging