Category Archives: PR

7 Content and Social Media Marketing Myths, Refuted

Posted on June 21, 2012 by rgeller

Using social media to achieve your content marketing goals adds challenges as well as opportunities. There are always new things to try, however, it is also easy to waste time and resources by going down blind alleys. Conducting research and … Continue reading →

Posted in PR, PR Tech, Reading Files | 3 Comments

Foremski Praises Tech PR, Buries Tech Journalism

Posted on May 1, 2012 by rgeller

Tom Foremski has written about the rise of tech product journalism and corresponding growth in the tech PR field. Foremski has blogged quite a bit about public relations, and its need to adapt to new realities (see my post The … Continue reading →

Posted in PR, PR Tech, Reading Files | 2 Comments

What is Reputation’s Impact on Company and Brand Value Today?

Posted on April 27, 2012 by rgeller

Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to PR’s Holy Grail pointed out the very real and quantifiable impact of reputation on a company’s stock price. Here is an … Continue reading →

Posted in Current Affairs, In the News, PR | Comments Off on What is Reputation’s Impact on Company and Brand Value Today?

Take a Goldilocks approach in Managing the PR Agency Relationship

Posted on April 13, 2012 by rgeller

Some companies are chronic PR agency switchers (see my post Are You a Serial Agency Killer?). They just can’t seem to find the right one, and keep on looking, or just give up and take PR in house. This is a … Continue reading →

Posted in PR | 4 Comments

Making the List in Tech PR

Posted on April 6, 2012 by rgeller

In PR, it is becoming increasingly important to go beyond getting into the article and get onto the list. Let me explain. It is harder than ever to get attention for companies, products and services.  No, it is not because … Continue reading →

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Romney Event Illustrates the Death of the Photo Op (PR Death Watch Continues)

Posted on February 28, 2012 by rgeller

I have not kept up with my PR Death Watch series, posts about the changes that have been rocking the PR field, and the dangers of not adapting (the last post about this was in 2010, see Circle of Life … Continue reading →

Posted in Campaign Analysis, Current Affairs, PR, PR Tech | 1 Comment

Silicon Alley’s Miles Rose Chimes in on PR for Startups

Posted on February 17, 2012 by rgeller

As a NYC-based tech PR pro, I like to keep my finger on the pulse of the tech community here.  One way to do this is via the NY Tech Meetups (see my post about the NY tech scene and … Continue reading →

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Who ARE You Today? The Question Ties PR Field Up in Knots

Posted on January 24, 2012 by rgeller

Asking the PR profession to agree on a definition for what it should be today has tied the field up in knots. There has been much blog debate about PRSA's efforts to redefine public relations, and lots of dialog on … Continue reading →

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PR: Stressed for Success

Posted on January 11, 2012 by rgeller

There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading →

Posted in In the News, PR | 3 Comments

Socializing Content Marketing: Overcoming 4 Obstacles

Posted on January 5, 2012 by rgeller

I wrote my second column for the Windmill Networking blog. It ran yesterday, and picked up where my first post left off (that one covered the benefits of combining social media and content marketing). Yesterday’s story was about overcoming obstacles, … Continue reading →

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