Category Archives: PR Tech

When Worlds – and Online Friends – Collide

Posted on November 3, 2011 by rgeller

I was running an educational session on using social media to further media relations objectives here at Fusion PR. Towards the end, we allowed time for people to share their experiences and thoughts. While most seemed to agree that it … Continue reading →

Posted in Fun Stuff, PR Tech | 2 Comments

App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

Posted on November 1, 2011 by rgeller

It is tempting to think, wouldn’t it be great if all of life’s problems could be solved with a simple app? This question occurred to me as I read a NY Times article yesterday; About to be Hauled off in … Continue reading →

Posted in PR, PR Tech, Tech PR | Comments Off on App Against the Wall (Yer Busted, and, Yes, There’s an App for That)

Elements of Effective Content Curation

Posted on September 28, 2011 by rgeller

Tom Riddle of CIThread wrote a series of posts for the Social Fluency blog on the topic of content curation. He discussed opportunities and challenges of harvesting content and expertise for the purposes of social media engagement.  Content curation can … Continue reading →

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4 Pillars of Effective Blogging

Posted on September 14, 2011 by rgeller

It can be a challenge to implement and sustain successful corporate blogging programs.  Today, Tom Riddle of CIThread has contributed a guest post on the Social Fluency blog about this topic. He describes the challenges and starts to outline solutions,as … Continue reading →

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Witty, Sarcastic, Informative? Finding the Right Voice on Twitter

Posted on August 26, 2011 by rgeller

Marshall McLuhan famously stated that the medium is the message, this is very relevant for the worlds of communications and PR. Just like in fashion, where styles change over the seasons, modes of communication change. It is important to master … Continue reading →

Posted in In the News, PR Tech | 1 Comment

Turning the PR Clip Book into a Digital Show Case

Posted on August 5, 2011 by rgeller

I posed a question awhile back on this blog the state of the PR clip book, and suggested that it was time to update this PR staple (or relic, as some might argue). I came back to the topic a … Continue reading →

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Rubel Move Sparks Tumblr vs. WordPress “Cage Match”

Posted on July 11, 2011 by rgeller

Many have been looking at solutions such as Posterous and Tumblr, which offer a middle ground between the longer topics and “care and feeding” that blogs generally involve and the minimalistic Twitter. In particular, It seems as if Tumblr is … Continue reading →

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Use plain language if you want more people to visit your blog and read your stuff

Posted on July 1, 2011 by rgeller

When I first started blogging, I think I tried to impress people with big words and long and dense posts, and quickly discovered that this did not go over so well. An article in Ragan’s PR Daily reminded me of … Continue reading →

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What Marketers and Social Media Teams can Learn from Drudge Report

Posted on May 25, 2011 by rgeller

There are many applications for curation. PR and social media teams can add tremendous value by acting as a filter and finding the diamonds in the rough of all the Web noise: content that is timely and relevant, and can … Continue reading →

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Research Reveals Roles of MSM, Twitter and Blogs in Online Info

Posted on May 3, 2011 by rgeller

In this third and final installment of my series of blog posts on research about how information spreads online, I cover the latest study from Stanford University, implications and findings for the tech sector, and offer general takeaways and advice … Continue reading →

Posted in Interviews, PR Tech | Comments Off on Research Reveals Roles of MSM, Twitter and Blogs in Online Info