Author Archives: rgeller

Communicating with (and through) the New Communicators

Posted on July 21, 2008 by rgeller

In my post Crossing the Blogging Chasm on Fusion PR forum last week, I wrote that blogging is crossing the chasm into mainstream adoption.  Many different types of people blog.  This means you need to dig deeper than the simple … Continue reading →

Posted in PR Tech | Comments Off on Communicating with (and through) the New Communicators

This Nasty Breakup Brought to you By…..

Posted on July 18, 2008 by rgeller

This one seduced the babysitter.  That one is a little nutty. The first has various disgusting addictions.  Then there is the one who cheated on his spouse with a cougar rock star.  The wife returned the favor and is also … Continue reading →

Posted in In the News | Comments Off on This Nasty Breakup Brought to you By…..

Does Your PR Writing Pass the “Sniff Test”?

Posted on July 16, 2008 by rgeller

Sniff, sniff.   What’s that smell?  Could it be the rank odor of press materials turned kitty litter liner? Passing the sniff test means writing PR copy that does not read like it was generated by a PR committee.  Yes, it … Continue reading →

Posted in Uncategorized | 6 Comments

Goodbye, Tony

Posted on July 14, 2008 by rgeller

Just thought I’d write this brief post to note the passing of former White House press secretary Tony Snow over the weekend.  Although I was aware that he had been ill with cancer, I guess I did not realize how … Continue reading →

Posted in Obits | Comments Off on Goodbye, Tony

Crossing the Blogging Chasm

Posted on July 11, 2008 by rgeller

These days, it is just technology and it is just kind of there. What am I talking about?  Read more about this subject in my post of the same title on the Fusion PR Forum blog today.

Posted in PR Tech | Comments Off on Crossing the Blogging Chasm

Fending off the PR Hordes at Fox News (and those that Write about them)

Posted on July 10, 2008 by rgeller

David Carr wrote in the NY Times on Monday about the scorched earth PR tactics of Fox News (When Fox News is the Story). It seems that PR is blood sport at Fox News, and they are as aggressive in … Continue reading →

Posted in Reading Files | 2 Comments

PR Deathwatch #4: Prepared Statements and PR Speak

Posted on July 8, 2008 by rgeller

Here’s a quick review of the PR Death Watch list as it stands, and my latest installment.  The various topics together paint a picture of how our field has been changing. PR Death Watch Continues Endangered PR “Species” Continued Death … Continue reading →

Posted in PR Tech | 1 Comment

Breaking Through with New Technologies in Tech PR

Posted on July 3, 2008 by rgeller

Here’s an anecdote, which hopefully you will find interesting, and some advice to go along that bridges trends in social media with the state of tech PR. In doing so, I also add to the findings from our earlier study … Continue reading →

Posted in Tech PR | 2 Comments

Starbucks Stirs Pot Causing Coffee Conflagration

Posted on July 2, 2008 by rgeller

In the movie Risky Business, Joe Pantoliano’s character, a pimp called Guido, said: "Let me give you a little advice so you know. In times of economic uncertainty, never ever f**k with another man’s livelihood…" (thanks, IMDB). Well, there must … Continue reading →

Posted in Uncategorized | Comments Off on Starbucks Stirs Pot Causing Coffee Conflagration

PR Wars and other Problems (NY Times does PR)

Posted on July 1, 2008 by rgeller

One of the missions of this blog is to help educate about PR and defend a field that has historically not done the best job of explaining itself.  So, from time to time I will call out inaccuracies that I … Continue reading →

Posted in PR | 1 Comment