Author Archives: rgeller

Crowdsourcing and Collaborating on the News

Posted on August 15, 2008 by rgeller

My colleague Chris Michaels blogged just the other day about crowd sourcing news in his post on Fusion PR forum. This is the flip side to User-generated PR, a topic I just wrote about.  Crowd sourcing and collaborating on news … Continue reading →

Posted in Tech PR | 6 Comments

PR Apocalypse Now

Posted on August 14, 2008 by rgeller

There was a new round of teeth gnashing over the state and future of PR driven by posts on some of the highest profile blogs earlier this week. Anyone who cares about the field should have a quick read here … Continue reading →

Posted in PR Tech | 4 Comments

Turning PR into a Sales Lead Generation Machine

Posted on August 12, 2008 by rgeller

In my last post I discussed that the best job security for PR in a down economy is to make sure your programs are really working (of course, you should always strive for this). And the more your efforts can … Continue reading →

Posted in PR | 2 Comments

PR Job Security in a Down Economy

Posted on August 7, 2008 by rgeller

We were discussing the state of business in a manager’s meeting today and the conversation turned to a refrain we have been hearing from people in the industry including friends, clients and investors.  The buzz is that the single biggest … Continue reading →

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PR Olympics Flubs, Drubs, Thrills and Spills Highlights Reel

Posted on August 6, 2008 by rgeller

The thrill of victory… and the agony of defeat.  Overcome with excitement about the pending Olympics, and awash in potential related PR opportunities, I have decided to take a break from the frenzied pace of things and feature highlights from … Continue reading →

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User-Generated PR

Posted on August 5, 2008 by rgeller

I just want to call attention to my post yesterday on Fusion forum about user-generated PR.  This post contains excerpts, and you can read more on the topic here. If you are in tech PR, it might seem that there … Continue reading →

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More Validation for the Mainstreaming of blogs

Posted on August 1, 2008 by rgeller

It is kind of ironic.  I have been writing about blogs crossing the chasm into mainstream adoption.  Then I saw word just this week that it looks like the SEC will be accepting corporate blogs as another way to meet … Continue reading →

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If it ain’t Social, it ain’t Worth a F**K!

Posted on July 30, 2008 by rgeller

The Facebook Developers’ conference generated lots of buzz last week.   Much of the excitement was around the launch of Facebook Connect, which many covered and proclaimed as a step forward in the social Web. Facebook Connect makes the data, updates … Continue reading →

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Interesting Links

Posted on July 28, 2008 by rgeller

Getting behind in my blogging and reading, will have to do something about that! So forgive the fact that I am referencing links that are not quite hot off the press.  They are still great links, and I am sure … Continue reading →

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Competition for Profnet (HARO Gets some Nice Buzz)

Posted on July 23, 2008 by rgeller

I  learned about a service called HARO (for Help A Reporter Out) via some colleagues that joined a Facebook group of the same name a few months ago.   The group seemed like a novel way to leverage social networking for … Continue reading →

Posted in PR Tech | 1 Comment