Search Results for: Trump

PR for Dummies, via Trump and the Mooch

The Trump presidency is the gift that keeps on giving when it comes to educating the masses about PR (I know this might seem myopic but hey, I’m trying to look on the bright side), Those in the field can … Continue reading

Posted in Campaign Analysis, Current Affairs, Politics, PR | Leave a comment

Trump is sucking the Air and Fun from PR and News

There’s tension in the PR and media worlds, between the stories we’d love and the ones they want to write. Good PR is the art of finding common ground. Your client or company gets mentioned, the journalist likes the result, … Continue reading

Posted in In the News, PR, Public Relations | Leave a comment

Trump Gets Schooled in PR

The PR field should love Donald Trump as he teaches lessons about the power of earned media. I’ve been at many social gatherings when the conversation shifts to the campaign, and all eyes turn to me, seeming to challenge/blame: “C’mon … Continue reading

Posted in Campaign Analysis, In the News, Politics, PR, Public Relations | Leave a comment

What do Trump and ISIS have in Common?

Journalists who join the PR field are often said to be crossing to the dark side. That’s because some think PR is just about spinning and deception. As I pointed out in my post News Corp. Goons Provide PR “Protection”, … Continue reading

Posted in Campaign Analysis, Current Affairs, In the News, Politics, Social Media | Leave a comment

Wonky Articles Trump other forms of Content

I saw an article in Hinge Marketing’s newsletter that reaffirmed my faith in PR, media and humanity. It cited research that shows substantive articles outperform other content types, when it comes to drawing links and shares (don’t get too excited, … Continue reading

Posted in PR, PR Tech, Public Relations, Reading Files, Social Media | Leave a comment

Trump, Tinder, Press Offender – New Rules of Taking on Media

Media battles are nothing new. Back in the ’70s Nixon famously said “the press is the enemy,” and kept a list. But up until relatively recently, most have opted not to pick fights with those who buy ink by the … Continue reading

Posted in In the News, PR, Public Relations | Tagged , , | Leave a comment

NY Media Bangs the Drum of Local Tech – Alley Now Trumps Boston

For the third week running, a major NY daily has written an article about the NY tech scene, so I figured that it is was about time for me to write something here on the topic. I was already in … Continue reading

Posted in Interviews, PR Tech | Leave a comment

Online Privacy Fears: Does FOMO trump TMI?

The Journal had a big What They Know article series about the growing market for information about online personal info and activities; it cast the vendors that serve the market in a pretty dark light. Earlier this year, TIME magazine … Continue reading

Posted in In the News, Tech PR, Web 2.0 | Leave a comment

Getting Political in Branding and Messaging

It used to be a much simpler world for brand development. The tough questions related to name, design, and color.  If you were launching a new tech company circa the early 2000s, you might wonder whether to include a swoosh with your … Continue reading

Posted in Branding, Fun Stuff, Politics, PR | Tagged , , , , | Leave a comment

How to Become a Media Darling

This post originally appeared on Business2community Every startup wants to be the belle of the media ball. But what do you do if the press just aren’t biting? It’s all the worse if they’re lavishing attention on the competition. So … Continue reading

Posted in Branding, Marketing, PR | Tagged , , , | Leave a comment