Yearly Archives: 2009

PR 2009 – The Color of Brand

Posted on December 29, 2009 by rgeller

If you are involved with PR, the you must be dealing with some kind of problem, right? Or do you have a crisis? Are you caught up in a PR meltdown or an issue? These are the modifiers often used … Continue reading →

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Best practices in trash talking: Crush the competition and make grown men cry, in 3 easy steps

Posted on December 21, 2009 by rgeller

So, who knew that there's a proven formula for trash talking, and that someone has spent time studying and cultivating this fine skill? The NYT sports section had a story yesterday that reported on NY Jets linebacker Bart Scott's trash … Continue reading →

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How Good (or Bad) is AT&T’s Network? The Power of Brands and Narrative in Shaping Public Perception

Posted on December 16, 2009 by rgeller

AT&T’s cellular network leaves a lot to be desired, according to many.  However, if you are willing to put up with it, you too can become the proud owner of an iPhone, since AT&T is still the only network that … Continue reading →

Posted in PR | 6 Comments

One More Blog and Twitter Content Generation Idea

Posted on December 10, 2009 by rgeller

In addition to the ideas I mentioned recently (and the ones from other referenced blogs, see below), I realized that there is another great strategy that can provide a rich vein of topics for blogging and tweeting;  one that many … Continue reading →

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What to Blog

Posted on December 7, 2009 by rgeller

A number of my clients who have started blogs are running into the age-old (well, years old by now, anyway) question: what to blog? Successful blogs are not all over the map, they tend to hew to a topical area … Continue reading →

Posted in PR Tech | Tagged , , | 4 Comments

PR Golden Turkey Award goes to Tiger Woods

Posted on December 1, 2009 by rgeller

Day 5 and the silence continuesI am a bit late on my annual Golden Turkey awards (this Thanksgiving I actually did get me some fried turkey, see photo, thanks brother Mark!), but one obvious candidate is Tiger Woods. Last night I … Continue reading →

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15 ways to promote your blog

Posted on November 24, 2009 by rgeller

A number of our clients are jumping into blogging.  They all want to be assured that the hard work that goes into running a good blog gets rewarded through recognition for the blog in terms of ranking, traffic. etc.  As … Continue reading →

Posted in PR Tech | Tagged , , | 2 Comments

What is your Return on Acronym?

Posted on November 19, 2009 by rgeller

Had a great day meeting with clients, friends and colleagues at the Web 2.0 / Interop / Chem / Everything but kitchen sink show at the Javits center yesterday.  It is a sign of the times that there are so … Continue reading →

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Why I Like Getting Pitches

Posted on November 17, 2009 by rgeller

While checking my Blackberry over the weekend an email with the subject line “Your Media Profile” caught my attention.  Thinking it might be Spam, I was intrigued enough to open the message anyway – and was surprised and pleased that … Continue reading →

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Scenes from the Sausage Factory: How News Gets Done

Posted on November 11, 2009 by rgeller

The story is about to break about a sex scandal involving the governor – reporters from a major daily and the governor's press agents scramble behind the scenes to get the facts right before publication… A supreme court justice visits … Continue reading →

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