Tag Archives: newsjacking

Yes you CAN – Safely Newsjack in the Trump Era

Posted on September 18, 2025 by rgeller

An article in O’Dwyer’s this week caught my attenion: Why Newsjacking Rarely Works, by ERPR Group Founder & CEO Renee Sieli. (For the uninitiated, this is the practice of watching for headlines that have some relevance to your brand, product … Continue reading →

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Cyber Tech brings Intrigue, Ethical Challenges to PR

Posted on May 17, 2018 by rgeller

Tech PR is usually not about life or death issues. Yes, we do start revolutions – but with a small “r”. Governments aren’t toppled, or blood spilled from our work. The field of cybersecurity technology is a different animal, however.  … Continue reading →

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