Category Archives: PR

Assault on the Media: When Politicians Attack

Posted on November 1, 2010 by rgeller

When politicians go on the attack it is a sure sign that it is campaign season, and the targets often are other politicians. However, as the New York Times wrote yesterday, in this election cycle, it would seem that the … Continue reading →

Posted in Politics, PR | 1 Comment

Crowdsource Your Marketing Messages

Posted on October 21, 2010 by rgeller

The approach some companies take in developing marketing messages can seem like managed chaos: throw a bunch of people in a room, jockey for white board positioning and commence mud wrestling as the brainstorming begins. People from different sides of … Continue reading →

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Marketing with Social Media on a Shoestring: the Man with the Bacon Head

Posted on October 15, 2010 by rgeller

One of the more entertaining stories I heard at AdWeekMedia SocialMedia Strategies earlier this week was  about J & D’s Foods, a company that has figured out how to compete against the biggest consumer packaged goods (CPG) brands by launching … Continue reading →

Posted in Events, Fun Stuff, PR | 1 Comment

Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big

Posted on October 12, 2010 by rgeller

In the movie business, they say a movie opens big when it is a hit and has a great first week at the box office. So how do you get your news to open big?  On Social Fluency today, I … Continue reading →

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Brains on Fire, a Great Read

Posted on October 7, 2010 by rgeller

The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading →

Posted in Books, PR | 2 Comments

Crashing Servers and the Story of O (My Take on the TechCrunch Acquisition)

Posted on October 6, 2010 by rgeller

When it comes to blogging, I enjoy it but my life does not revolve around it. I do have a day job and am not trying to build the next media power house. Getting 2-3 posts out each week means … Continue reading →

Posted in PR | 2 Comments

41 Free or Cheap Press Release / Content Distribution Sites

Posted on October 1, 2010 by rgeller

I am not necessarily a big fan of low rent news and article blast services. Particularly when it comes to article submission sites, I have found that the articles distributed in this manner often wind up on marginal websites.  These … Continue reading →

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What is PR’s Most Dangerous Game (share YOUR story)?

Posted on September 22, 2010 by rgeller

I read a WSJ article yesterday (Zookeeper Courted Danger to Attract Press and Visitors), about a zoo publicity guy who got bit by a Cobra, and also lost two fingers to a chimpanzee, all in the name of his craft. … Continue reading →

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Are People Born Good Writers? 9 Steps to Better Writing, from James Ellroy

Posted on September 20, 2010 by rgeller

Time magazine has a celebrity interview feature called “10 Questions.”  A month or so ago, Time readers posed the questions to James Ellroy, author of great noirish fiction – a number of his books hit the best seller lists and … Continue reading →

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Shell Shock in the Data Center: The Folly of Tech Jargon

Posted on August 25, 2010 by rgeller

Some people wonder how I find time to contribute to a number of blogs and still get my “day job” done. The answer is, I love to write and I also find it therapeutic. Plus, blogging is pretty much part … Continue reading →

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