Category Archives: PR Tech

Board Meeting Tonight, LMAO, JK, LOL – CFO Gets Fired for Dishing on Facebook and Twitter

Posted on May 17, 2012 by rgeller

My friend and fellow train commuter Adam pointed out an article in the WSJ yesterday. It was about a CFO for a publicly traded fashion retailer who had been fired over Facebook and Twitter postings. Here’s an excerpt: Mr. Morphis … Continue reading →

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Foremski Praises Tech PR, Buries Tech Journalism

Posted on May 1, 2012 by rgeller

Tom Foremski has written about the rise of tech product journalism and corresponding growth in the tech PR field. Foremski has blogged quite a bit about public relations, and its need to adapt to new realities (see my post The … Continue reading →

Posted in PR, PR Tech, Reading Files | 2 Comments

Making the List in Tech PR

Posted on April 6, 2012 by rgeller

In PR, it is becoming increasingly important to go beyond getting into the article and get onto the list. Let me explain. It is harder than ever to get attention for companies, products and services.  No, it is not because … Continue reading →

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Google’s Adding Semantic Search, Now What? Tips for Marketers

Posted on March 29, 2012 by rgeller

Google recently announced that they will be adding semantic search capabilities. The SpinSucks blog wrote about this, and what the changes mean for B2B marketers. Here is an excerpt: Two weeks ago, the Wall Street Journal reported Google will be … Continue reading →

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Time for a (Social Media) Performance Enhancer? Not so Fast!!!!

Posted on March 6, 2012 by rgeller

I have been active for a number of years on social media. This blog has been in existence since 2007. I am not a young guy anymore, and let’s face it, just don’t have the energy that I once had. … Continue reading →

Posted in PR Tech | 1 Comment

Romney Event Illustrates the Death of the Photo Op (PR Death Watch Continues)

Posted on February 28, 2012 by rgeller

I have not kept up with my PR Death Watch series, posts about the changes that have been rocking the PR field, and the dangers of not adapting (the last post about this was in 2010, see Circle of Life … Continue reading →

Posted in Campaign Analysis, Current Affairs, PR, PR Tech | 1 Comment

Socializing Content Marketing: Overcoming 4 Obstacles

Posted on January 5, 2012 by rgeller

I wrote my second column for the Windmill Networking blog. It ran yesterday, and picked up where my first post left off (that one covered the benefits of combining social media and content marketing). Yesterday’s story was about overcoming obstacles, … Continue reading →

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There’s Gold in them Thar Apps – and App Developers

Posted on December 6, 2011 by rgeller

Forbes had a nice story today, The Rise of Developernomics. It included a link to David Kirkpatrick’s famous quote and article: Now, Every Company is a Software Company. The article today was about the importance of software developers, and the … Continue reading →

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NY Media Bangs the Drum of Local Tech – Alley Now Trumps Boston

Posted on December 5, 2011 by rgeller

For the third week running, a major NY daily has written an article about the NY tech scene, so I figured that it is was about time for me to write something here on the topic. I was already in … Continue reading →

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Wall Street Journal says Product News can Counter Bad Buzz and Lift Stocks

Posted on November 29, 2011 by rgeller

The Journal wrote last week about the effects (both good and bad) that social media reviews and other forms of online chatter can have on a company’s stock price. Online reviews can…have an impact on the stock price of the … Continue reading →

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