Category Archives: PR Tech

Bye Bye, BlackBerry

Posted on April 26, 2011 by rgeller

It was with mixed emotions that I laid down my BlackBerry and picked up a DroidX. Bye bye, BrickBreaker. Bye bye, Blackberry Messenger. The move was driven by equal parts device envy and the need to be on the cutting … Continue reading →

Posted in Fun Stuff, PR Tech | 1 Comment

New Research Sheds Light on How News Spreads Online

Posted on March 31, 2011 by rgeller

Breakthrough Identifies Roles of Influencers and Paves the way for Further Study A story in the New York Times recently caught my attention. The simple title Why Some Twitter Posts Catch on and Others Don’t, seemed to promise an article … Continue reading →

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Should People Get Media Training Before they use Twitter?

Posted on March 17, 2011 by rgeller

Over the past several years we have seen the PR field challenged as never before, and change, as tactics that outlived their usefulness were updated or fell by the wayside. I know this because I have lived and blogged about … Continue reading →

Posted in In the News, Marketing, PR, PR Tech | 1 Comment

How Times Reporters Use Twitter (A Cocktail Party with Journalists)

Posted on March 15, 2011 by rgeller

The Public Editor column in the New York Times shines a light on how the paper covers news and seeks  to help readers better understand the reasoning behind their stories and editing decisions. This week, Public Editor Arthur Brisbane covered … Continue reading →

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Tracx Helps you Start Making Social Media Sense (and ROI Dollars)

Posted on March 10, 2011 by rgeller

One of the nice things about blogging is that people are constantly bringing to my attention things that they think will interest my readers (please see my post Why I Like Getting Pitches).  This helps me discover new things.  Since … Continue reading →

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Bulldog Reporter Piece on State of PR Blogging

Posted on March 2, 2011 by rgeller

A Pew Research study that was in the news last week concluded that youg people are spending less time on blogs and more time on Twitter and Facebook.  This has led to some questions about the state of blogging and … Continue reading →

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Are You Tweeting to Me? I’m the Only One Here

Posted on February 24, 2011 by rgeller

The Middle East is on fire with revolution. As many news articles have documented, social media has played a key role, e.g. dissenters have used Facebook to organize and Twitter to have their voices heard. The governments in power have … Continue reading →

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Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)

Posted on February 10, 2011 by rgeller

I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading →

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Six Factors Reveal How News Spreads on Twitter

Posted on January 25, 2011 by rgeller

My post on the Social Fluency blog today reveals six factors that Gilad Lotan used to analyze Twitter activity surrounding the Tunisian uprising.  I had interviewed Gilad previously, regarding unrest in Iran in 2009, and the role that Twitter played. … Continue reading →

Posted in PR Tech | 4 Comments

Using Social Media to further Media and Influencer Relations Efforts

Posted on January 4, 2011 by rgeller

PR News’ latest guidebook on Digital PR is now out.  I contributed a chapter, on the topic of multi-channel engagement (MCE), i.e. the practice of using multiple channels to engage and build relationships with the media and other influencers. My … Continue reading →

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