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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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- digital marketing
- fake news
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- influencer marketing
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
HOLY CRAP!!! (Real Time News Power of Twitter)
It has been much talked about, but I got to experience the real time news power of Twitter first- hand last Thursday when that plane went down in the Hudson River. I was in the middle of sitting in on … Continue reading
Posted in PR Tech Comments Off on HOLY CRAP!!! (Real Time News Power of Twitter)
Your News Crystal Ball in Tech PR
Good PR is about being fast, smart and creative. You want to get a sense of where the media will go next, and be there waiting and ready to help them build their stories, a step ahead of everyone else. … Continue reading
Posted in PR Comments Off on Your News Crystal Ball in Tech PR
Enterprise Reporting for Dummies
The No Train, No Gain (inactive) site website – a training resource for journalists – has a page on enterprise reporting, a sort of “how to” guide that I thought my tech PR readers would find interesting. I first saw … Continue reading
Posted in Tech PR Comments Off on Enterprise Reporting for Dummies
Copywriter’s Alchemy: Turning Mud into Gold
At a dinner party over the break, the husbands retired to the living room after the meal and sat in front of a cozy fire while the wives continued chatting in the dining room. The conversation amongst the men turned … Continue reading
Posted in Fun Stuff Comments Off on Copywriter’s Alchemy: Turning Mud into Gold
The Revolution will be Tweeted (“Your Nation has Been Disgraced on Twitter!”)
My news radar has been tuned to “Twitter + PR” for some time now. As this blog has maintained, Twitter is quickly being co-opted by forward thinking communications professionals everywhere. It is only a matter of time before your client … Continue reading
Posted in PR Tech Comments Off on The Revolution will be Tweeted (“Your Nation has Been Disgraced on Twitter!”)
Catching up on things: Social Searching & Graphing Tools, etc.
It has been a nice couple of weeks, relatively quiet at work and the long weekends rounded out the year and softened the impact of launching into 2009. I used my days off as an opportunity to relax, spend time … Continue reading
Posted in Reading Files Comments Off on Catching up on things: Social Searching & Graphing Tools, etc.
PR Predictions and Advice for 2009
– PR to Thrive in 2009 – Newsflash: Venerable Press Release Crushes Naysayers Unlike many others, I am looking forward to good things for PR in 2009. True, traditional media and even online media are struggling (the latter, based on … Continue reading
Posted in PR Comments Off on PR Predictions and Advice for 2009
Bernie Madoff, Scoundrel and Master Brand Builder
Last Friday’s post was about Trust, namely trust and corporate blogs. I continue with the theme of trust, this time within the context of word of mouth (WOM) marketing and brand building You can call Bernie Madoff a lot of … Continue reading
Posted in PR Comments Off on Bernie Madoff, Scoundrel and Master Brand Builder
Conquering Information Sprawl in Tech PR
The NY Times had a nice roundup of tools and strategies to conquer information sprawl last week, Staying Informed without Drowning in Data, by Jenna Wortham. At the end of this post I list the links of the various … Continue reading
Posted in PR Tech Comments Off on Conquering Information Sprawl in Tech PR
Why People Don’t Trust Corporate Blogs and What to Do About It
There has been some buzz about a Forrester report’s conclusion that people do not necessarily trust corporate blogs. A number of tech PR agencies have chimed in, and there was an article just yesterday on IT Business Edge about this. … Continue reading
