Author Archives: rgeller

From “Command and Control” to a Decentralized Marketing Model

Posted on February 23, 2009 by rgeller

It has occurred to me that the reason most companies (and corporate marketing departments in particular) just don’t get it when it comes to social media is that they are having a hard time leaving behind the rapidly receding world … Continue reading →

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PR and the Decline of Western Civilization

Posted on February 17, 2009 by rgeller

USA Today reviewed the book "PR: A Persuasive Industry? Spin, Public Relations and the Shaping of Modern Media" I have not read the book yet, but the review included some interesting tidbits worth commenting on. The authors are apparently from … Continue reading →

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Advanced Media Training: Preparing for the Larry King Show

Posted on February 13, 2009 by rgeller

So congratulations, you have secured that all important gig on CNN’s Larry King show. What does one do to prepare for this?  The video below offers some assistance.  It provides a simulator that will take you though the rigors of … Continue reading →

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Observations from the Tech PR Front Lines

Posted on February 10, 2009 by rgeller

There are a bunch of conversations, thoughts and resources I had meant to turn some into blog posts over the past few weeks.  Working under the theory that one big post is better than a bunch of minor ones, I … Continue reading →

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Into the Vortex: Our Turn in front of the News Cameras

Posted on February 4, 2009 by rgeller

Our family had a pretty wild experience this weekend.  Being in the PR business, I try to keep an ear to the ground as far as what stories the news media are working on.  My colleague Lisa alerted me that … Continue reading →

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Fed Up

Posted on February 3, 2009 by rgeller

I am consumed by feeds.   RSS, social network updates and Twitter provide an unprecedented ability to tune in to content and conversations and catch what is being buzzed about almost instantly. Services like Ping.fm let you update several feeds from … Continue reading →

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How SMBs can Build Sales with Social Media

Posted on January 29, 2009 by rgeller

In her Handshake 2.0 blog post, Anne Giles Clelland nicely summarized a discussion consisting of threads across email, Twitter, blogs and telephone about affordable ways for small businesses to leverage social media for increased sales. I thought I’d reiterate some … Continue reading →

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Closing the Empathy Gap in Tech PR

Posted on January 27, 2009 by rgeller

The NY Times featured an interview with Dev Patnaik, author of "Wired to Care", about the importance of developing a sense of empathy with customers.  His main point is that, despite all the noise that is made about the need … Continue reading →

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Web 2.0 Montetization for the SMB

Posted on January 22, 2009 by rgeller

Anne Giles Clelland posed an interesting question via Twitter about Web 2.0 monetization strategies for the SMB.   It is a great question, and one a lot of people are asking these days: “cut through all the hype, what can … Continue reading →

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Obama, A Boon for Tech

Posted on January 21, 2009 by rgeller

They say all politics is local, my “neighborhod” is tech. I don’t want to appear to be myopic by focusing on just this aspect of the Obama administration amidst all the inauguration after glow. But let’s face it, the sector … Continue reading →

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