Author Archives: rgeller

Twitter and Facebook as Attention Labs

Posted on March 19, 2009 by rgeller

Social networking and micro-blogging offer are an immediacy that cannot be rivaled by blogs. E.g., Twitter forces you to frame your thoughts in 140 characters or less.  It is all about NOW.  Similarly, your Facebook status needs to be updated … Continue reading →

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All Online PR is local

Posted on March 17, 2009 by rgeller

Social media presents traditional PR folks with a topsy turvy kind of world. Web hits used to be dismissed as cheap and less impressive than “real ink” on a printed page.  Similarly, local media results were often looked down upon … Continue reading →

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The Changing Nature of Web Influence

Posted on March 13, 2009 by rgeller

I have been thinking for some time that the Social Web is driving some pretty radical changes in how we consider and measure Web influence. At a basic level, I think we need to distinguish between traditional measures of Web … Continue reading →

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The New Transparency: When Communications Worlds Collide

Posted on March 12, 2009 by rgeller

They say we are supposed to have “naked conversations” with the marketplace.  Just let it all hang out.   Use blogs and an army of communicators to channel the wonderful aspects of your company. This is what we call transparency, … Continue reading →

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From Pimping Data Centers to Tidying This Old Glass House: New Language in Tech Marketing

Posted on March 10, 2009 by rgeller

Last week the Sunday NY Times Real Estate section ran a story Adjectives get Evicted, which described how the language is changing in real estate based on the economic climate: Not only are there fewer buyers today, but they are … Continue reading →

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Goodbye To a Master of Attention and Story Telling

Posted on March 5, 2009 by rgeller

He launched his career based on advice from a high school teacher. He pioneered innovative techniques for delivering information and capturing attention.  He was a master at crafting stories that hit home with people.   He devised a novel method … Continue reading →

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Posted on February 26, 2009 by rgeller

Matt Lauer Challenges Santelli in Defense of PR

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Matt Lauer Comes to the Defense of PR

Posted on February 26, 2009 by rgeller

It is interesting to watch and get a sense of the new Obama administration’s communications style, to see if some of the tactics that proved to be  effective in campaign mode carry over to governing. So far, I am encouraged … Continue reading →

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Posted on February 24, 2009 by rgeller

Just “Planting Seeds” About RSS

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Has RSS Outlived its Usefulness?

Posted on February 24, 2009 by rgeller

I am not making predictions or highly exaggerating reports of the demise of RSS, just “planting seeds” as the hilarious (and unfortunately deceased) comedian Bill Hicks might say. I fell in love with RSS years ago because it provides a … Continue reading →

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