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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Tags
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- cybersecurity
- digital marketing
- fake news
- hype
- influencer marketing
- Israel
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- marketing
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- media training
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- Social Tools Summit
- startup
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
NY Times Public Editor Puts PR Through its Paces
I enjoy Arthur Brisbane’s Public Editor column in the NY Times, a feature that does a post mortem each week on the paper’s editorial decisions and reporting. It is a forum that lets him and the readers vent a bit … Continue reading
Posted in Current Affairs, PR Comments Off on NY Times Public Editor Puts PR Through its Paces
Rubel Move Sparks Tumblr vs. WordPress “Cage Match”
Many have been looking at solutions such as Posterous and Tumblr, which offer a middle ground between the longer topics and “care and feeding” that blogs generally involve and the minimalistic Twitter. In particular, It seems as if Tumblr is … Continue reading
Posted in PR Tech Comments Off on Rubel Move Sparks Tumblr vs. WordPress “Cage Match”
DSK & Casey Anthony: The Dark Side of Story Crafting
In journalism they speak in reverent tones about the importance of THE STORY; i.e. weaving facts together into a compelling narrative. Similarly, in PR circles we talk about storytelling as a way to make client news comprehensible and interesting. At … Continue reading
Posted in PR Comments Off on DSK & Casey Anthony: The Dark Side of Story Crafting
Use plain language if you want more people to visit your blog and read your stuff
When I first started blogging, I think I tried to impress people with big words and long and dense posts, and quickly discovered that this did not go over so well. An article in Ragan’s PR Daily reminded me of … Continue reading
The Web: Efficient Outing Engine, Big Brother – or Both?
They used to say that on the Web, no one knows if you are a dog. These days, it seems like anonyminity has gone out the window and everyone knows everyone else’s business (see my related post on FOMO vs.TMI). … Continue reading
Posted in Uncategorized Comments Off on The Web: Efficient Outing Engine, Big Brother – or Both?
Walking to Raise Money, and PR
An op ed piece in the New York Times raised an interesting question about the connection between walking and raising money for charitable causes. Why not take the same effort that is exerted at these events, and apply it to … Continue reading
Posted in Current Affairs, Events Comments Off on Walking to Raise Money, and PR
Wiseguy Way for PR
I was flying back from my brother's bachelor party in Las Vegas (alas, the details of the trip will need to remain in Vegas), picked up a copy of the NY Post, and saw an article – Wiseguy Way – … Continue reading
Posted in Books Comments Off on Wiseguy Way for PR
For Just $1/day, You can Save the PR-challenged Celebrity
In my last post, I wrote about how Anthony Weiner and Charlie Sheen are great ads for PR. Rather than dwell on what is becoming an increasingly bizarre (and as Jon Steward said, "now officially sad") story, in the case … Continue reading
Posted in Uncategorized Comments Off on For Just $1/day, You can Save the PR-challenged Celebrity
Weiner and Sheen: Possibly the Best Pitchmen for PR
For the very definition of unscripted, unplugged and a little if not a lot nutty public figures, you have first Charlie Sheen and then Anthony Weiner, possibly the best advertisements for PR in recent memory. They both took us on … Continue reading
Posted in Campaign Analysis, Current Affairs, Politics 1 Comment
Morrissey Gets a Bag of Popchips; We get an Article on the Tricky Art of Influence Tracking
Brian Morrissey, who writes, tweets and blogs on advertising, related an episode in which he was sent a bag of Popchips. Apparently the algorithms, CPG marketers and Klout reckoned that Morrissey was a snack food influencer. His article (excerpt below) … Continue reading
Posted in Campaign Analysis Comments Off on Morrissey Gets a Bag of Popchips; We get an Article on the Tricky Art of Influence Tracking
