Author Archives: rgeller

Board Meeting Tonight, LMAO, JK, LOL – CFO Gets Fired for Dishing on Facebook and Twitter

My friend and fellow train commuter Adam pointed out an article in the WSJ yesterday. It was about a CFO for a publicly traded fashion retailer who had been fired over Facebook and Twitter postings. Here’s an excerpt: Mr. Morphis … Continue reading

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Putting Pictures to Work in PR – Infographics Resources

My monthly column on Neal Schaffer’s Windmill Networking blog today is about visual content marketing.  I thought that this might be a good opportunity to also talk about the use of images in PR. As I point out in the … Continue reading

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“Threading the Needle”: Trial Shows Edwards and PR Team in Crisis

PR people are generally not the headline news. We toil behind the scenes, while the stories around our clients play out on a public stage. In most cases the subjects of our campaigns cooperate with us. Of course, there is … Continue reading

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So a Lobbyist, Bin Laden and a Banker Walk into this PR Firm…

Call us flacks, spinners, or spammers. Whatever name and negative association you may have for PR, I love it that just about everyone at some point wants to git them some. It was kind of funny that the NY Times … Continue reading

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The Shush Heard Round the World; Republicans Fumble in Foreign Policy Flack Flameout

The New York Times reported the circumstances that led to the resignation of Romney foreign policy spokesperson Richard Grenell earlier this week.  The Romney team had asked him to keep quiet on an important call with the media – one … Continue reading

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Foremski Praises Tech PR, Buries Tech Journalism

Tom Foremski has written about the rise of tech product journalism and corresponding growth in the tech PR field. Foremski has blogged quite a bit about public relations, and its need to adapt to new realities (see my post The … Continue reading

Posted in PR, PR Tech, Reading Files | 2 Comments

What is Reputation’s Impact on Company and Brand Value Today?

Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to PR’s Holy Grail pointed out the very real and quantifiable impact of reputation on a company’s stock price. Here is an … Continue reading

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Will Viral Video Kill the PR Star?

There’s been quite a few articles about people and companies shooting to fame and fortune from viral videos.  And let’s face it, they make great stories, don’t they? A common theme is how the little guy (or gal) triumphed against … Continue reading

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Take a Goldilocks approach in Managing the PR Agency Relationship

Some companies are chronic PR agency switchers (see my post Are You a Serial Agency Killer?). They just can’t seem to find the right one, and keep on looking, or just give up and take PR in house. This is a … Continue reading

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Making the List in Tech PR

In PR, it is becoming increasingly important to go beyond getting into the article and get onto the list. Let me explain. It is harder than ever to get attention for companies, products and services.  No, it is not because … Continue reading

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