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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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- fake news
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Author Archives: rgeller
Honing the Tech PR Message: Got “Killer Rap?”
We were in a messaging session with the client, the kind of exercise where you work together to try to find the words that explain tech in a compelling and easy-to-follow way. These can be messy affairs, like mud wrestling. … Continue reading
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Whither the tech PR Launch? Is it Withering?
Dorothy Crenshaw wrote a nice post about the decline of the tech PR launch on the Impressions blog. She writes Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every … Continue reading
Posted in Uncategorized Comments Off on Whither the tech PR Launch? Is it Withering?
Auto-posting Tech & Best Practices: 3 Experts Chime In
Note: This post is an excerpt from my content marketing column on Maximize Social Business I have a confession to make. I am an autoposter. Why is this so tough to admit? Auto posting is controversial because it can result … Continue reading
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Sex + Tech Themed Meetup Gives “Come to the Phone” New Meaning
The wind was blowing, the snow was falling, there was a NY Tech Meetup going on… and it had been way too long since I went to one, so I made a game time decision, scared up a last minute … Continue reading
Is the Changing Media Landscape a Boom or Bust?
I had the privelege of submitting a post for CommPRObiz, a news hub for 75,000 C-suite and communications professionals, according to the ProfNet description. My topic, which ran yesterday, was a response to the recent Huffington Post story: Courting Controversy … Continue reading
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PR in the News, by Any Other Name
Awhile back I wrote about the terms that typically surround "public relations" and "publicity" in news reports. I included a word cloud that showed the prevalence of a dark set of descriptions (e.g. crisis, nightmare, disaster, etc.) As I said then, … Continue reading
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Secret to great tech PR? Messaging, messaging, messaging!
We're all familiar with the jokes that list three identical things as a punch line (e.g. "location, location, location" for factors driving real estate value, or "money-driven, money-driven, money-driven" as the three most important qualities of a salesperson; by the … Continue reading
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What is the Value of No PR (can 8M Beyoncé Instagram fans be wrong)?
Beyoncé schooled the music world with the release of her new record, announced with a simple one-word “Surprise!” (the caption of the Instagram video that she shared with her 8M followers). It was the social media update heard around the … Continue reading
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NY Times Discovers PR, Scourge of Modern Journalism
I want to alert my readers that the NY Times has unearthed a story so big that it earned placement on the first page of the National section of the Sunday paper (taking up six columns across the lower third … Continue reading
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When is the right time for PDE? Lessons from JayZ Episode
What is the best way to respond when your principles are at stake? Is there a good time for "public displays of emotion"? I thought about these questions after hearing a story from my friend. Someone was spreading dirt about … Continue reading
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