Author Archives: rgeller

The Most Disruptive, Purpose-built list of Tech PR Clichés Ever

Posted on August 13, 2014 by rgeller

The Journal featured a book review yesterday for Orin Hargraves’ It’s Been Said Before.  I was really excited because the article described a whole book about clichés and, let’s face it, I have no life (OK, I have a life, is … Continue reading →

Posted in PR, Tech PR | 2 Comments

Do Nice Headlines Finish First? Tech Media Training Redux

Posted on August 11, 2014 by rgeller

We had a media training session this week involving one of our larger clients last week. Executives from around the world flew in to learn about the art of getting key points across in press interviews, and take turns in … Continue reading →

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Taking Contol of the PR Narrative – 3 Ideas

Posted on July 25, 2014 by rgeller

I had the great pleasure of writing for PR Conversations again last week, after Judy Gombita graciously agreed to run with my post (the third one I have written for them). For the uninitiated, the group blog is a great … Continue reading →

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How to Beat the Tech Leaders: Lessons for Startups from the Cantor Rout

Posted on June 25, 2014 by rgeller

Most were surprised by David Brat's win over House majority leader Eric Cantor in the Republican congressional primary in Virginia a few weeks ago. Where were the reporters and pollsters in this race? Scores of articles were written in the … Continue reading →

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Lessons from Louis C.K. on PR Messaging

Posted on June 4, 2014 by rgeller

I am a big fan of comedian Louis C.K., and love his show on FX.  I have blogged about his lessons for PR before. Another one recently occurred to me.  We had just completed two seminars here at Fusion PR … Continue reading →

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iPhone Case Cage Match at Fusion PR

Posted on May 30, 2014 by rgeller

My email query to the Fusion PR team set off a frenzied debate, about the best case to protect an iPhone from damage. I am a chronic phone dropper, At the time of writing the email, my old phone had … Continue reading →

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Hate Spin? Sorry, We Get the News (and PR) that we Want

Posted on May 20, 2014 by rgeller

Two stories I saw recently and new research gave the PR field an answer for spin haters. Note, I am not saying that PR = Spin. And who says spin is necessarily bad? We all spin. It so happens that … Continue reading →

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Mad Men Winks at PR, Ad Tech and Big Data

Posted on May 2, 2014 by rgeller

I really enjoyed last Sunday's Mad Men episode, the third in its "final" season (I use quotes because like Breaking Bad, the last shows are taking place over two mini-seasons). It was good because the writing and acting were top … Continue reading →

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Capture Attention with a Striking Visual “Headline”

Posted on May 1, 2014 by rgeller

“Dig, if you will, the picture…” Prince “Every picture tells a story, don’t it?” Rod Stewart “All I’ve got is a photograph…” Def Leppard If my musical tastes seem dated (and say something about my age), you might think that … Continue reading →

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Samsung: ‘t was Branding Killed the Beast

Posted on April 17, 2014 by rgeller

The world got an interesting glimpse into Samsung’s marketing playbook this week when CMO Todd Pendleton testified at the patent trial against Apple. This New York Times story relates his version of the steps the company took to build its … Continue reading →

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