Monthly Archives: October 2010

Info fire hose? Bring it on!!! Geller’s Gonzo Email Kluge

A couple of minor changes in my email routines and technology have led to a pretty radical transformation in my information consumption habits. Our agency went to a hosted email Exchange solution, meaning that we can use Outlook to access … Continue reading

Posted in PR Tech | Leave a comment

4 Ingredients for Social Media Monitoring on the Cheap

Take one part open source Web browser (Firefox) – add a tab manager – blend in social search engines  like Google Blog search – combine with a browser plug-in that generates tag clouds – and what do you get? A … Continue reading

Posted in PR Tech | Leave a comment

Retail Marketing: Tapping the Blogosphere to Drive Demand

The New York Times' Small Business column had an article about how to get products on retailers' shelves.  This caught my attention, insofar as I covered a simlar topic in my post Marketing with Social Media on a Shoestring recently. … Continue reading

Posted in In the News, PR Tech | Leave a comment

Crowdsource Your Marketing Messages

The approach some companies take in developing marketing messages can seem like managed chaos: throw a bunch of people in a room, jockey for white board positioning and commence mud wrestling as the brainstorming begins. People from different sides of … Continue reading

Posted in Marketing, PR | Leave a comment

Marketing with Social Media on a Shoestring: the Man with the Bacon Head

One of the more entertaining stories I heard at AdWeekMedia SocialMedia Strateges earlier this week was  about J & D's Foods, a company that has figured out how to compete against the biggest consumer packaged goods (CPG) brands by launching … Continue reading

Posted in Events, Fun Stuff, PR | 1 Comment

Wrap of Day 1 at AdWeekMedia Social Media Strategies

AdWeekMedia put on a great event in New York this week. The agenda yesterday covered topics rannging from social gaming, to Facebook, boosting social media results for small businesses, and successful tactics of the mega companies and brands. I learned … Continue reading

Posted in Uncategorized | Leave a comment

Crashing Servers Part 2: Print Media can Ensure that your News “Opens” Big

In the movie business, they say a movie opens big when it is a hit and has a great first week at the box office. So how do you get your news to open big?  On Social Fluency today, I … Continue reading

Posted in PR | Leave a comment

Brains on Fire, a Great Read

The nice people at Wiley were kind enough to provide a review copy of the book Brains on Fire (click here to find it on Amazon), by Robbin Phillips, Greg Cordell, Geno Church and Spike Jones (no, not that Spike … Continue reading

Posted in Books, PR | 2 Comments

Crashing Servers and the Story of O (My Take on the TechCrunch Acquisition)

When it comes to blogging, I enjoy it but my life does not revolve around it. I do have a day job and am not trying to build the next media power house. Getting 2-3 posts out each week means … Continue reading

Posted in PR | 2 Comments

41 Free or Cheap Press Release / Content Distribution Sites

I am not necessarily a big fan of low rent news and article blast services. Particularly when it comes to article submission sites, I have found that the articles distributed in this manner often wind up on marginal websites.  These … Continue reading

Posted in PR | Leave a comment