Category Archives: In the News

“Threading the Needle”: Trial Shows Edwards and PR Team in Crisis

PR people are generally not the headline news. We toil behind the scenes, while the stories around our clients play out on a public stage. In most cases the subjects of our campaigns cooperate with us. Of course, there is … Continue reading

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So a Lobbyist, Bin Laden and a Banker Walk into this PR Firm…

Call us flacks, spinners, or spammers. Whatever name and negative association you may have for PR, I love it that just about everyone at some point wants to git them some. It was kind of funny that the NY Times … Continue reading

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The Shush Heard Round the World; Republicans Fumble in Foreign Policy Flack Flameout

The New York Times reported the circumstances that led to the resignation of Romney foreign policy spokesperson Richard Grenell earlier this week.  The Romney team had asked him to keep quiet on an important call with the media – one … Continue reading

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What is Reputation’s Impact on Company and Brand Value Today?

Back in 2007 I blogged about a Businessweek article that shared some interesting research. My post From Madmen to PR’s Holy Grail pointed out the very real and quantifiable impact of reputation on a company’s stock price. Here is an … Continue reading

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Making the List in Tech PR

In PR, it is becoming increasingly important to go beyond getting into the article and get onto the list. Let me explain. It is harder than ever to get attention for companies, products and services.  No, it is not because … Continue reading

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Are you Sliming your Customers with Crumby Content?

Pink Slime. This foul concoction has all the ingredients, food groups, if you will, for a media and attentional firestorm; it has a catchy name, a manufacturing process that makes “like watching sausage being made” sound wholesome, is an apparent … Continue reading

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Google’s Adding Semantic Search, Now What? Tips for Marketers

Google recently announced that they will be adding semantic search capabilities. The SpinSucks blog wrote about this, and what the changes mean for B2B marketers. Here is an excerpt: Two weeks ago, the Wall Street Journal reported Google will be … Continue reading

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Is Rush Limbaugh “Winning Ugly”?

A little friendly Twitter banter, a shared link, and an article in the NY Times reminded me of the words “there’s no such thing as bad PR” – and how much I disagree with them. It started when I saw … Continue reading

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Who ARE You Today? The Question Ties PR Field Up in Knots

Asking the PR profession to agree on a definition for what it should be today has tied the field up in knots. There has been much blog debate about PRSA's efforts to redefine public relations, and lots of dialog on … Continue reading

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PR: Stressed for Success

There has been a lot of Twitter buzz in the wake of a CareerCast study that listed public relations as one of the most stressful professions. I believe that PR can be a very rewarding career, but do find it … Continue reading

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