Author Archives: rgeller

Revenge of the Nerds (Comeuppance of Tech Media)

Posted on May 20, 2008 by rgeller

The downward death spiral of the tech trade media has been much discussed.  I blogged about it last summer, when we explored social media’s impact on tech journalism on the Fusion PR blog. But could the fact that major media … Continue reading →

Posted in Uncategorized | Comments Off on Revenge of the Nerds (Comeuppance of Tech Media)

Multi-channel Engagement Strategies (Thinking outside the Pitch)

Posted on May 19, 2008 by rgeller

While digging a little deeper into Stowe Boyd’s writings, following his post about Micro PR (and my response, PR Pitch Spam – An Inconvenient Truth), I found a reference to this Uptake blog post: Elliot Ng on MicroPR. Elliot’s post … Continue reading →

Posted in PR Tech | Comments Off on Multi-channel Engagement Strategies (Thinking outside the Pitch)

More on Influencer Relationship Management

Posted on May 16, 2008 by rgeller

As promised, I am following up my post from last week – Cultivating Non-traditional Influencers in Tech PR – with this interview of Stephen Andrews, a VP here at Fusion PR who has done some great work in the area. … Continue reading →

Posted in Tech PR | Comments Off on More on Influencer Relationship Management

PR Pitch Spam – An Inconvenient Truth

Posted on May 14, 2008 by rgeller

Spring is in the air, the flowers are blooming and… wait, what’s that smell?  That stink of rot and decay?  Could it be the bloated corpse of old school PR tactics and the latest rants about PR pitch spam? The … Continue reading →

Posted in PR Tech | 7 Comments

Bonfire of the Merger Vanities

Posted on May 9, 2008 by rgeller

(Fair and balanced in love and war) The drama and anticlimactic ending of Microsoft’s play for Yahoo made me realize how much I love to read about mergers.  Not so much for the news, but for stories that the media … Continue reading →

Posted in PR | Comments Off on Bonfire of the Merger Vanities

Cultivating Non-traditional Influencers in Tech PR

Posted on May 8, 2008 by rgeller

For anyone seeking to promote a company, cause, product or service, it is often helpful to to get the support of independent authorities such as high profile consultants, researchers, and educators. But where to start?  Most PR people are very … Continue reading →

Posted in Tech PR | 2 Comments

WSJ Catalogs the Über Influencers

Posted on May 6, 2008 by rgeller

The WSJ journal had a great article yesterday, New Breed of Business Guru Rises.  It identified the top thinkers that business leaders look to for advice: Psychologists, journalists and celebrity chief executives crowd the top of a ranking of influential … Continue reading →

Posted in PR | Comments Off on WSJ Catalogs the Über Influencers

Tech PR Secrets of the Serial Entrepreneurs

Posted on May 5, 2008 by rgeller

In my post The Thrill of the Startup in Tech PR I wrote about some of the benefits (as well as challenges) of providing PR services for these types of companies. I now realize that I may have neglected one … Continue reading →

Posted in Tech PR | Comments Off on Tech PR Secrets of the Serial Entrepreneurs

Get Ready for Real Time, Zero Latency PR

Posted on May 2, 2008 by rgeller

As I started to hint at in my post Introducing the Mob formerly Known as the Audience, we are entering an age which requires real time PR skills and zero latency response times. As much as this places pressures like … Continue reading →

Posted in Tech PR | Comments Off on Get Ready for Real Time, Zero Latency PR

Introducing the Mob Formerly Known as the Audience

Posted on April 29, 2008 by rgeller

Online media, blogs and 24 hour cable news have all contributed to drastically compressed news cycles over the past few years.  Now, new tools that give people ways to broadcast updates in real time or near real time are threatening … Continue reading →

Posted in PR Tech | Comments Off on Introducing the Mob Formerly Known as the Audience