Author Archives: rgeller

The King is I (And Every One of You)

Posted on June 12, 2008 by rgeller

This post was inspired by some of my prior musings, and a recent NY Times Op-Ed piece, Bits, Bands and Books, by Paul Krugman. I am also reacting to some false platitudes in blog posts that I referenced yesterday – … Continue reading →

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Pitching Bloggers, and the State of PR

Posted on June 11, 2008 by rgeller

When it comes to dealing with the changes confronting the PR profession, some are bombastic and many are blissfully unaware, going about business as usual. I try to take a realistic approach and not get too religious about these changes.  … Continue reading →

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Revenge Top 10

Posted on June 9, 2008 by rgeller

Following up on my post Future of PR: Its the Metrics, Stupid, I thought I’d share an amusing anecdote. I believe that metrics can be the "crack" of emerging bloggers.  It really is quite addicting (actually, humbling at first), charting … Continue reading →

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Introducing the Bluster Index

Posted on June 6, 2008 by rgeller

I have written a lot about technology and communications – about technology categories, and the importance of understanding the nuances of the space you work (and communicate in). In researching the buzz in a space, there are many excellent tools … Continue reading →

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Blogging and Tackling your way to PR Success

Posted on June 2, 2008 by rgeller

Just want to alert Flack’s Revenge readers about my post on the Fusion Forum Blog,   It is about the habits of highly effective PR people, updated to include tips for social media PR. Here’s an excerpt: Blocking and tackling in … Continue reading →

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All the Presidents Flacks

Posted on May 30, 2008 by rgeller

I have occasionally blogged about the Bush administration’s questionable policies and Machiavellian PR maneuvering. So when the first reports came out about Scott McClellan’s book (see White House Insider Writes Scathing Critique of Bush Admin. on CBC),  I have to … Continue reading →

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Future of PR: It’s the Metrics, Stupid

Posted on May 28, 2008 by rgeller

OnlineSpin had a good article about the shortcomings of Web analytics, with the provocative title Why Web Sites and Online Marketing Suck. Although the focus was on online advertising, the conclusions could just as well apply to PR. Here’s an … Continue reading →

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Celebrating the Rise of the Geek

Posted on May 27, 2008 by rgeller

In Revenge of the Nerds last week I wrote that tech media (albeit online tech media) suddenly seems to be hot again. So I was amused to see David Brooks NY Times Op Ed on Friday, titled Alpha Geeks. David … Continue reading →

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Avoiding “Post and Pray” Syndrome, part 2

Posted on May 23, 2008 by rgeller

Just thought I would update my December 2007 post, Avoiding “Post and Pray” Syndrome,  which discussed ways to elevate your content online. After I wrote that post I happened onto Marketing Ninja’s 7 Reasons why Niche Social Media Outlets are … Continue reading →

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Multi-channel Engagement in Action

Posted on May 21, 2008 by rgeller

As a follow-up to Monday’s post, I just thought I would cite an example of multi-channel engagement (i.e. the practice of leveraging several social and traditional communications approaches to foster dialog). At Fusion PR, we have a client called BigCarrot … Continue reading →

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