Yearly Archives: 2008

Marketers, Start Making Sense

Posted on December 3, 2008 by rgeller

I have talked about the death of certain institutions and sacred cows of PR (see my PR Death Watch series).  I have also promised to counterbalance this morbid talk with positive recommendations and have already begun to do so. Some … Continue reading →

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Blogging in Support of Analyst Relations in Tech PR

Posted on December 1, 2008 by rgeller

We were recently doing some PR planning with a client.   The client had mixed emotions because they were for the first time going to be included in a major industry analyst report of their space (I'll keep the details intentionally … Continue reading →

Posted in PR Tech | 1 Comment

PR Golden Turkey Awards 2009

Posted on November 27, 2008 by rgeller

That’s right, it is that time of year again.   This time last year I had a hankering for some golden fried turkey.   Now, for Thanksgiving I think I’ll get me one of those big juicy turkey drumsticks – the ones … Continue reading →

Posted in Fun Stuff | 1 Comment

Trend Discovery Tools in Tech PR

Posted on November 24, 2008 by rgeller

Last week’s topics focused on tech trend discovery.   In this post I will highlight a few sites that can help in the process.  Nothing I have previewed provided a silver bullet in terms of being able to automatically identify … Continue reading →

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Journos will Flack for Food

Posted on November 20, 2008 by rgeller

The WSJ had an article yesterday (Ex-MSNBC Chief Taps Journalists as Consultants) about former MSNBC rising star Dan Abrams' new media strategy firm that he is launching to help business executives with PR.   According to the article: The firm's … Continue reading →

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Trend Surfing and Discovery in Tech PR

Posted on November 18, 2008 by rgeller

It is a common question.  You are doing some planning with the client.  The client would like to know what trends are in play and expected to be hot for next year.  What are some of the topics and technologies … Continue reading →

Posted in Uncategorized | 2 Comments

Trend Surfing for Fun and Profit

Posted on November 17, 2008 by rgeller

In the fast-paced world of tech PR, it is important to be able to track trends.  Understanding the important trends in fields that relate to your employer or client can help in a number of ways.  This may seem pretty … Continue reading →

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What the Microblogging Explosion Means and Why Twitter is Addictive

Posted on November 14, 2008 by rgeller

I can't say I have mastered it, but I am warming up to Twitter, a technology that I had been skeptical about at first.   It really is pretty counterintuitive, the idea that we need more interruptions and noise, and that … Continue reading →

Posted in Reading Files | 1 Comment

Dark Prince of PR

Posted on November 12, 2008 by rgeller

The movie Booogie Man, which chronicles, the life and times of Republican adviser and strategist Lee Atwater (Wikipedia definition) was on the Frontline TV show last night.  I had wanted to see the biopic during its short run in the … Continue reading →

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Obama Champions the New PR

Posted on November 10, 2008 by rgeller

David Carr has a great story in the NY times today (Obama’s Personal Linked In) about how the Obama campaign’s use of social networking technology helped him efficiently and cost effectively rally his supporters and raise money.   According to the … Continue reading →

Posted in PR Tech | 2 Comments