Category Archives: PR

Forrester to Tech Marketers: Grow Up!!! (Interview with Dr. Tom Grant)

Posted on February 10, 2011 by rgeller

I had the opportunity to speak with Dr. Thomas Grant about a new report from Forrester: Tech Marketers Pursue Antiquated Marketing Strategies. Handshake 2.0 blogger Anne Giles Clelland had alerted me to the study, which sounded very relevant to the … Continue reading →

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Questions to Ask when Choosing a Tech PR Firm

Posted on January 20, 2011 by rgeller

Over the years, many have asked me how to best go about selecting a PR firm.  They have wanted to know what criteria are important, and about the right questions to ask. I generally respond that the questions and criteria … Continue reading →

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Building Thought Leadership with Social Media

Posted on January 17, 2011 by rgeller

On Friday I blogged about how content curation can be used to support thought leadership-building efforts. Companies that are striving to up their games when it comes to social media and thought leadership can do both by using content curation … Continue reading →

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Using Social Media to further Media and Influencer Relations Efforts

Posted on January 4, 2011 by rgeller

PR News’ latest guidebook on Digital PR is now out.  I contributed a chapter, on the topic of multi-channel engagement (MCE), i.e. the practice of using multiple channels to engage and build relationships with the media and other influencers. My … Continue reading →

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Battling PR’s Image Problem

Posted on December 23, 2010 by rgeller

It is a thankless and never ending job, battling PR’s image problen, but one that I enjoy doing my small part in nonetheless.  Although the name of my blog might lead people to believe that it is more about score … Continue reading →

Posted in Current Affairs, PR | 2 Comments

WikiLeaks takes a Page From PR

Posted on December 15, 2010 by rgeller

WikiLeaks has been much in the news, and I have blogged about it several times (see my most recent posts). The subject is very polarizing – you have the anarchists such as the hackers (who are launching attacks on perceived … Continue reading →

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Good PR and Diplomatic Cable Writing: Not so Different

Posted on December 7, 2010 by rgeller

People who read this blog might expect to see some dark humor here that relates to the title of the post and the WikiLeaks imbroglio. Well, I think SNL did a pretty good job of that over the weekend,with their … Continue reading →

Posted in In the News, PR | 5 Comments

Sham Wow and Your Next Tech PR/Marketing Campaign

Posted on December 6, 2010 by rgeller

What can tech marketers learn from infomercials? Products such as Sham Wow and PedEgg that are sold via infomercials often serve as the punch line in jokes.  Yet, as it turns out, there is a quite a bit you can … Continue reading →

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Will Courts Defend the “Right of Publicity?”

Posted on November 18, 2010 by rgeller

So what does Hugo Zacchini the human cannonball have in common with the NCAA and former Arizona State quarterback Sam Keller? All of the above have sought legal remedies against organizations that have used their images without compensation or consent, … Continue reading →

Posted in Current Affairs, In the News, PR | 2 Comments

Time Magazine Propagates Myths About PR

Posted on November 11, 2010 by rgeller

I was taking in this week’s Time Magazine, and, always on the prowl for good fodder for the blog, ran across a review of a new book on the PR field, called Deadly Spin. “Wonderful!” I thought, that is until … Continue reading →

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