Author Archives: rgeller

Journos will Flack for Food

Posted on November 20, 2008 by rgeller

The WSJ had an article yesterday (Ex-MSNBC Chief Taps Journalists as Consultants) about former MSNBC rising star Dan Abrams' new media strategy firm that he is launching to help business executives with PR.   According to the article: The firm's … Continue reading →

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Trend Surfing and Discovery in Tech PR

Posted on November 18, 2008 by rgeller

It is a common question.  You are doing some planning with the client.  The client would like to know what trends are in play and expected to be hot for next year.  What are some of the topics and technologies … Continue reading →

Posted in Uncategorized | 2 Comments

Trend Surfing for Fun and Profit

Posted on November 17, 2008 by rgeller

In the fast-paced world of tech PR, it is important to be able to track trends.  Understanding the important trends in fields that relate to your employer or client can help in a number of ways.  This may seem pretty … Continue reading →

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What the Microblogging Explosion Means and Why Twitter is Addictive

Posted on November 14, 2008 by rgeller

I can't say I have mastered it, but I am warming up to Twitter, a technology that I had been skeptical about at first.   It really is pretty counterintuitive, the idea that we need more interruptions and noise, and that … Continue reading →

Posted in Reading Files | 1 Comment

Dark Prince of PR

Posted on November 12, 2008 by rgeller

The movie Booogie Man, which chronicles, the life and times of Republican adviser and strategist Lee Atwater (Wikipedia definition) was on the Frontline TV show last night.  I had wanted to see the biopic during its short run in the … Continue reading →

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Obama Champions the New PR

Posted on November 10, 2008 by rgeller

David Carr has a great story in the NY times today (Obama’s Personal Linked In) about how the Obama campaign’s use of social networking technology helped him efficiently and cost effectively rally his supporters and raise money.   According to the … Continue reading →

Posted in PR Tech | 2 Comments

Research on Students’ Political Views Points to Power of PR

Posted on November 7, 2008 by rgeller

Many take it for granted that the liberal mindsets found amongst university educators influence the political views of students. As reported in the NY Times this week (Professors' Liberalism Contagious? Maybe Not), several recent studies refute this and indirectly point … Continue reading →

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A New Mood in Tech PR

Posted on November 6, 2008 by rgeller

I have hesitated to write this because I think a lot of what is going on in the economy and business climate is due to a contagion of panic and fear.  I don't want to add to this via a … Continue reading →

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We are an ROI-driven Company

Posted on November 5, 2008 by rgeller

Those are the words my client said to me as I discussed their fee level and PR program.  It was the client's response to my suggestion that their fee is too low.  I filed that thought and tucked it away … Continue reading →

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This Blog Supports Obama

Posted on November 4, 2008 by rgeller

Jolted out of my “it-has-been-a-few-days-and-I-have not blogged” torpor, it occurred to me that it is Election Day and I have not yet chimed in on my endorsement for president. And that is not very fair to my readers, who I … Continue reading →

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