Author Archives: rgeller

Have You Seen this Bank? Stealth Campaigns take on New Meaning

Posted on August 14, 2009 by rgeller

The NY Times wrote that banks are downplaying promotional activities at events to avoid perceptions that they are big spenders and out of touch with the financial realities of the day. They are apparently not going so far as to … Continue reading →

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Corporate Blogging Tips

Posted on August 11, 2009 by rgeller

I have always thought that corporate blogging is one of those unfortunate, oxymoronic phrases. Blogging at its best is not about corporate formality.  It is more about communicating in a voice that is genuine and authentic. Having said that, many … Continue reading →

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Lessons on the Power of Narrative from a Horrific Accident and 8 lost lives

Posted on August 6, 2009 by rgeller

She Was Sick Like a slowly developing Polaroid photo, a portrait began to emerge that described the woman, and the events leading up the tragic accident. I had been at the Palisades Mall with my family on a Sunday afternoon. … Continue reading →

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Report Predicts Growth for the PR Field

Posted on August 5, 2009 by rgeller

The New York Times reported on communications industry spending plans in an article that summarized the findings of private equity firm Veronis Suhler Stevenson. Veronis' Communications Industry Forecast predicts cuts in spending by consumers and businesses  across most areas of … Continue reading →

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Solving Geller’s I/O Dilemma (Why I sometimes Go Radio Silent)

Posted on July 31, 2009 by rgeller

In reviewing the latest round of input/output (I/O) acceleration offerings (technology that works in the data center to speed the flow of data in and out) it became painfully aware to me that I have an I/O problem of my … Continue reading →

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Obama, great PR for Beer

Posted on July 29, 2009 by rgeller

Reasonable people can debate and disagree about the wisdom of Obama’s public musings on the Gates issue. I think most people (myself included) felt that Obama was off base in his initial comments.  He shot from the hip on a … Continue reading →

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Evolution of Core PR Skills

Posted on July 23, 2009 by rgeller

There’s an interesting thread on Ajit Jaokar’s blog about WOMMA, which in turn refers to an earlier post on the topic of Agency 2.0. Although he mostly focuses on advertising, Ajit does touch on PR. As Ajit (who I have … Continue reading →

Posted in PR Tech | 4 Comments

Novel PR Tactics Help R.E. Agent Stand Out

Posted on July 17, 2009 by rgeller

As those who read this blog know, I am in tech PR, and most of my posts relate to this field and the general realm of social media.  But sometimes I see interesting stories that are outside of tech, and … Continue reading →

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Launching a Company Blog: Getting Started in 3 Easy Steps

Posted on July 9, 2009 by rgeller

The following is a step-by-step guide for companies that want to get started with blogging. Step 1: Choose Blogging Platform There are a variety of options for blogging platforms. They range from expensive, enterprise-class content management systems to free open … Continue reading →

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Article in the NYT covers Changing Nature of Tech PR

Posted on July 6, 2009 by rgeller

There was a fairly lengthy piece in the NY Times yesterday about evolving PR practices: Spinning the Web: PR in Silicon Valley.  It specifically focused on how tech PR is changing, framing the topic by taking a look at Silicon … Continue reading →

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