Monthly Archives: November 2014

Uber Flap Shines Harsh Light on Tech Journalism

Posted on November 21, 2014 by rgeller

Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The … Continue reading →

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In the new “Curate or Perish” World, what’s a Flack to Do?

Posted on November 17, 2014 by rgeller

If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading →

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Strong Media Brands: the answer to Native Advertising Concerns

Posted on November 11, 2014 by rgeller

So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all?  Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Farhad … Continue reading →

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