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Recent Posts
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- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
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Monthly Archives: November 2014
Uber Flap Shines Harsh Light on Tech Journalism
Uber executive Emil Michaels got in hot water this week amidst news that he had threatened to hire researchers to dig up dirt on hostile journalists, or more specifically, Sara Lacy – and spread dirt about her personal life. The … Continue reading
Posted in Uncategorized Comments Off on Uber Flap Shines Harsh Light on Tech Journalism
In the new “Curate or Perish” World, what’s a Flack to Do?
If you are interviewing PR agencies, a good question to ask is: “what business are you in?” You may get a confused look; tell them that they have come to the right place and you really want to know. If … Continue reading
Posted in Marketing, PR, PR Tech, Public Relations, Reading Files, Uncategorized Comments Off on In the new “Curate or Perish” World, what’s a Flack to Do?
Strong Media Brands: the answer to Native Advertising Concerns
So is native advertising (sometimes called brand journalism or, more generally, content marketing) a curse or cure all? Is it good for what ails online advertising? Or does it confuse consumers and prevent them from getting unbiased news ? Or … Continue reading
Posted in PR, PR Tech, Reading Files, Uncategorized Comments Off on Strong Media Brands: the answer to Native Advertising Concerns