Monthly Archives: November 2009

15 ways to promote your blog

A number of our clients are jumping into blogging.  They all want to be assured that the hard work that goes into running a good blog gets rewarded through recognition for the blog in terms of ranking, traffic. etc.  As … Continue reading

Posted in PR Tech | Tagged , , | 2 Comments

What is your Return on Acronym?

Had a great day meeting with clients, friends and colleagues at the Web 2.0 / Interop / Chem / Everything but kitchen sink show at the Javits center yesterday.  It is a sign of the times that there are so … Continue reading

Posted in Uncategorized | Leave a comment

Why I Like Getting Pitches

While checking my Blackberry over the weekend an email with the subject line "Your Media Profile" caught my attention.  Thinking it might be Spam, I was intrigued enough to open the message anyway – and was surprised and pleased that … Continue reading

Posted in Uncategorized | Tagged , , , , , | Leave a comment

Scenes from the Sausage Factory: How News Gets Done

The story is about to break about a sex scandal involving the governor – reporters from a major daily and the governor's press agents scramble behind the scenes to get the facts right before publication… A supreme court justice visits … Continue reading

Posted in In the News | Leave a comment

Handshake 2.0 Launches Innovative Campaign for SmartCollegeVisit.com

My friend Anne Giles Clelland implemented a very innovative social media initiative, designed to get the word out about SmartCollegeVisit.com.  She asked me to participate, and I was very happy to do so. I first learned of the effort through … Continue reading

Posted in Campaign Analysis | 4 Comments

To Catch a Blogger (online conversations after new FTC rules)

For some reason, the new FTC rules that will make it necessary to disclose material interests in the brands that you blog or Tweet about made me think of conversations between hookers and undercover cops (I clearly would not know … Continue reading

Posted in PR Tech | Tagged , , | Leave a comment