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- > 2008 > April
Monthly Archives: April 2008
Online media, blogs and 24 hour cable news have all contributed to drastically compressed news cycles over the past few years. Now, new tools that give people ways to broadcast updates in real time or near real time are threatening … Continue reading
I am on a lighter than my typically light posting routine because I am on vacation here in Southern Florida this week. Since I started blogging, my vacation routine of vegging in the sun for countless hours digesting the Sunday … Continue reading
As I said in my post Influencers Gone Wild in the Blogosphere, it would only be shrewd to consider that there might be hidden allegiances and agendas amongst the bloggers and other influencers you seek to approach for coverage. But … Continue reading
There are many important differences between pitching tradional media and bloggers. As I mentioned in my post Influencers Gone Wild, many bloggers have hidden agendas: A danger in treating bloggers as just another breed of media or analyst misses the … Continue reading
In my post Death of Media Relations I started a death watch list of "old school" PR tools and tactics that look increasingly out-of-step with some of the changing realities of these times. Although I did not specifically call out … Continue reading
They say that using acronyms as names is the last resort of the unimaginative. In the Network World article Who’s Minding the Acronym Store? Steve Taylor and Jim Metzler describe another reason to take care with acronyms: the potential confusion … Continue reading
I sometimes reflect on the types of client companies I enjoy working with and promoting. No question, there is the "prestige factor" that comes from working with the largest companies. The press are more open to pitches involving these companies … Continue reading
I have been writing a lot about about this topic recently, and did not realize I was missing a debate that was raging in this arena until I read the MediaPost Online Spin article: Peers vs. Influencers: What Marketers Need … Continue reading
As long as we are picking our figurative deaths (recall Tom Foremski famously proclaimed the Death of the Press Release) I thought it might be time to declare the Death of Media Relations. Not as in the sense: "the media … Continue reading