Monthly Archives: February 2008

The Must-have Tech Tool for PR Folks and Others

Sometimes it is not the grandiose "paradigm shifting" technologies that make a difference in life and work, it is the simpler things – the technology with humble aspirations and claims. About a year or so ago, I decided that I … Continue reading

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NY Times Dabbles in PR (But not enough of their own)

The NY Times covered the PR profession this weekend (see Sunday business section, Your Publicist should Call my Publicist); or, more specifically, the world of Hollywood publicists, in an article that was clearly timed to coincide with the Oscar awards. … Continue reading

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Reputation of Reputation Management

There’s a good article on the Computerworld website, Online Reputation Management is Hot… But is it Ethical?" It explains in detail the growing number of options for tracking online buzz related to companies, people, products and brands. According to the … Continue reading

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The best of both MSM and social media PR Worlds

It occurs to me that some of the changes taking place in the world of media tie back to the idea boosting signal and reducing noise, i.e. improving the S/N ratio of info. In the days of old, barely ten … Continue reading

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Words that Work in Tech PR, Part 4

Here is a quick refresher on previous “Words that Work in Tech PR” Topics: Part 1 This post discussed story frames and root metaphors, and the importance of finding just the right words. Part 2 Discussed research tactics, and getting … Continue reading

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Social Media Release: Got Standards?

There has been lots of very productive conversations about social media releases over the past week or so.  I am updating my news radar to display the latest links. Brian Solis has a good post: Definitive Guide to SMRs, it … Continue reading

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PR Tech: From Sticky Ideas to Sticky Media

I have been railing a bit how the PR profession should not be so enamored of technology that we forget the importance of choosing the right words and telling the right story.  Recent posts have referenced the power of sticky … Continue reading

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Give sm Release a Chance

Just when I thought I was out…. they pull me back in. (Sigh) I thought I would sit out the latest round of debate surrounding the social media release.   Greg Jarboe was kind enough to quote from my previous … Continue reading

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