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- > 2008 > February
Monthly Archives: February 2008
Sometimes it is not the grandiose "paradigm shifting" technologies that make a difference in life and work, it is the simpler things – the technology with humble aspirations and claims. About a year or so ago, I decided that I … Continue reading
The NY Times covered the PR profession this weekend (see Sunday business section, Your Publicist should Call my Publicist); or, more specifically, the world of Hollywood publicists, in an article that was clearly timed to coincide with the Oscar awards. … Continue reading
There’s a good article on the Computerworld website, Online Reputation Management is Hot… But is it Ethical?" It explains in detail the growing number of options for tracking online buzz related to companies, people, products and brands. According to the … Continue reading
It occurs to me that some of the changes taking place in the world of media tie back to the idea boosting signal and reducing noise, i.e. improving the S/N ratio of info. In the days of old, barely ten … Continue reading
Here is a quick refresher on previous “Words that Work in Tech PR” Topics: Part 1 This post discussed story frames and root metaphors, and the importance of finding just the right words. Part 2 Discussed research tactics, and getting … Continue reading
There has been lots of very productive conversations about social media releases over the past week or so. I am updating my news radar to display the latest links. Brian Solis has a good post: Definitive Guide to SMRs, it … Continue reading
I have been railing a bit how the PR profession should not be so enamored of technology that we forget the importance of choosing the right words and telling the right story. Recent posts have referenced the power of sticky … Continue reading