Category Archives: PR

Revenge of the Press Embargo

Posted on August 6, 2010 by rgeller

Some have railed against the press embargo (Michael Arrington, most loudly and notably; see TechCrunch stories Death to the Embargo and The Last Has Fallen; The Embargo is Dead). The embargo is an agreement between news sources and the media … Continue reading →

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Wired Magazine Says Science Needs to Up its PR Game

Posted on May 26, 2010 by rgeller

While providing PR support for a publisher of science journals, textbooks and online search and social media tools, I executed a number of campaigns that targeted researchers a couple of years ago. Part of the project involved studying the social … Continue reading →

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The Evolving art of the Headline

Posted on May 19, 2010 by rgeller

David Carr’s Media Equation column in the NY Times on Monday discussed how the online world is forcing a shift in the way headlines are crafted. In addition to explaining how the perpetual search of just about everyone for more … Continue reading →

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The Circle of Life in PR

Posted on April 30, 2010 by rgeller

Death is part of life. Predators feast on prey, thinning herds and improving the health of the greater ecosystem.  Carrion fertilizes the fields.  Fauna bloom and provide sustenance for the herds. And, so, the cycle continues. The circle of life … Continue reading →

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Some Depressing Numbers for Traditional PR

Posted on April 2, 2010 by rgeller

I have a post on the Social Fluency blog today that charts the decline of traditional PR via some pretty depressing numbers. It answers the question: what do professional photography and PR have in common?  Both have suffered from a … Continue reading →

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3 Metrics to Help Stop Abandoned Blog Syndrome

Posted on March 30, 2010 by rgeller

The following is a guest post by Anne Giles Clelland of Handshake 2.0 Know thyself. – Inscription at the Delphic Oracle Know thyself. Although the reasons for why we do what can be both, most of us tend to be … Continue reading →

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Introducing Tomorrow’s Topic and Guest Blogger

Posted on March 29, 2010 by rgeller

Blogging and Twitter offer a smorgasbord, a constellation of people to communicate with  and share info and ideas.  I am constantly amazed by this, and have “met” a bunch of great people that I otherwise never would have. Yet, the … Continue reading →

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Are you a Serial (Agency) Killer?

Posted on March 2, 2010 by rgeller

I wrote a post on the Fusion PR Forum blog today that explorers the phenomenon of the serial PR agency switcher. Many companies find that they need to switch gears with regard to agencies and PR quite often.  The post … Continue reading →

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Super Bowl for PR

Posted on February 10, 2010 by rgeller

It is fun to watch the Super Bowl for just for the commercials, even if you are not a big football fan. The annual event is great PR for the advertising industry given all the buzz about the campaigns, their … Continue reading →

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PR Checklists: What is the State of the PR Program?

Posted on February 4, 2010 by rgeller

My post on Tuesday discussed PR process and checklists. There are many types of checklists covering many different areas of PR. They can be about things as seemingly trivial as covering for a colleague on a briefing (my team sometimes … Continue reading →

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