Author Archives: rgeller

SMR: The Press Release Sheds its Suit Jacket and Puts on its Dancing Shoes

Posted on September 25, 2007 by rgeller

The press release just wants to be loved, and many in the PR profession will just not let go. The press release is square.  It is corporate.  It is not fun, does not play well with others nor is it … Continue reading →

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Social Media Release: Taking the Pulse

Posted on September 17, 2007 by rgeller

There’s been lots of new buzz over the past month or so about the social media release, much of it in response to Cisco’s implementation (see Cisco Social Media Release, on WebProNews). Despite the misgivings I have expressed, in this … Continue reading →

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Social Media Impact on Tech Journalism Report, SMR Revisited

Posted on September 11, 2007 by rgeller

The full details of the recent survey are now available at the Fusion Forum blog. It includes a write-up on the results, methods, survey questions, and a link to the actual survey data on Survey Monkey. One thing we regrettably … Continue reading →

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Business 2.0 – Looking at the (Tech PR) Bright side

Posted on September 7, 2007 by rgeller

Suzanne McGee has a great post on the Fusion Forum Blog, Pulp to Pulp – Time Inc. Shutters Business 2.0. It made me think fondly back on the go-go tech years of not too long ago. It is sad that … Continue reading →

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Rumors of Tech Journalism Demise Exaggerated – See My Bulldog Reporter Editorial

Posted on September 4, 2007 by rgeller

I contributed an editorial to the Barks & Bites column of Bulldog Reporter.  It states my thoughts on the results of the now (in)famous survey about the impact of social media. You can read more about it here.

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A Modest RSS Proposal

Posted on August 27, 2007 by rgeller

Well, I am back after a relaxing week in the Outer Banks, a beautiful spit of land just off the coast of North Carolina.  It had great beaches, crashing waves and seemed to be one of the few places in … Continue reading →

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Is RSS Usage Overstated?

Posted on August 14, 2007 by rgeller

A bit ironic isn’t it?  We did not find as much uptake for RSS among tech journalists that we surveyed as we had expected (see yesterday’s post Social Media Impact on Tech Journalism, and the survey summary on the Fusion … Continue reading →

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Social Media Impact on Tech Journalism

Posted on August 13, 2007 by rgeller

Some have said that social media like blogs, Wikis and RSS pose a threat to traditional journalists and publications, especially in the tech sector.  For example, an article in Forbes (see "Tech Boom, Media Bust") reported that tech media is … Continue reading →

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Friendships and Technology, for Better and Often Worse

Posted on August 7, 2007 by rgeller

In my post Antisocial Networking I mentioned that I was getting a ton of invitations to social networking sites and joked that “before long we will all be one big writhing mass of social networkers, spending countless hours doing whatever … Continue reading →

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I am in PR. Why should I Blog?

Posted on August 2, 2007 by rgeller

So if you are in PR, why do you need to blog? I’ll spare you all my rantings about new times calling for new communications measures (if you are new to this blog, here are a few representative links A … Continue reading →

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