Author Archives: rgeller

Die Social Media Release Controversy, Just Die

Posted on November 28, 2007 by rgeller

This is getting good – did everyone see the dust up between Brian Solis and Greg Jarboe over Meatball Sundaes, er, make that social media releases? It started with Jarboe’s amusing SearchEngineWatch post Is the Social Media Release a Meatball … Continue reading →

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PR’s Existential Meltdown

Posted on November 27, 2007 by rgeller

In what could be “A Tale of Two PR Realities,” we have conflicting views of the state  of the PR profession, courtesy some of biggest and brightest names in the business, in recent pronouncements from the UK. Will McInnes, blogging … Continue reading →

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PR Golden Turkey Awards

Posted on November 21, 2007 by rgeller

Well, it’s that time of year, and I have a sudden hankering for some golden fried turkey. Yes, that’s right, delicious turkey deep fried to a golden crisp in a three phase, 1000 Amp combustible turkey fryer; none of that … Continue reading →

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Have You “Friended” a Journalist Today?

Posted on November 19, 2007 by rgeller

Are social networks the next frontier of media relations?  Based on conversations with a number of PR colleagues, most that I know are still feeling their way around and erring on the side of caution, which goes to show that … Continue reading →

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More Good stuff on Social Media PR

Posted on November 15, 2007 by rgeller

I spotted several excellent posts over the past day or so.  Business Pundit blogged about Understanding the Stochastic Success of Social Media Tactics (Sounds kind of geeky, I remember the term “Stochastic Processes” from my years in engineering school). At … Continue reading →

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Living off the Grid in Tech PR Land

Posted on November 14, 2007 by rgeller

So the NY Times had this piece (Too Much Information? Ignore It) about Timothy Ferriss, author of The 4-Hour Workweek, who apparently is  a darling of tech entrepreneur Marc Andreesen and other Silicon Valley types. The main message was that … Continue reading →

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The New PR Way – Mad Scientist meets the Scientific Method

Posted on November 10, 2007 by rgeller

What will separate the winners from the losers in the New PR Way is the willingness to take risks and experiment. We need to become part mad scientist, part hacker and full time students of changing communications methods and shifting … Continue reading →

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Media R Us

Posted on November 8, 2007 by rgeller

I have a new post on the Fusion forum blog that kind of rounds out my previous discussion of aPublication of One (referenced below in my last post and introduced here back in February). Not only is the world of … Continue reading →

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Heavy Meta (PR Megatrends)

Posted on November 6, 2007 by rgeller

It was a sobering experience, and just goes to show you how fast things are changing, and how much they are changing. Wanting to do some market research on the cheap, I asked my friend, a CTO for an online … Continue reading →

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Wrong Tail Fiasco – A Step Backwards for PR

Posted on November 2, 2007 by rgeller

It has been a few days since Chris Anderson’s now infamous post on his Long Tail blog (Sorry PR People: You’re Blocked), in which he outed what he called “lazy flacks" by publishing their email addresses (and implicitly inviting spammers … Continue reading →

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