Author Archives: rgeller

Moneyball Secrets Applied to Tech PR and Influencer Relations

Posted on October 14, 2011 by rgeller

Michael Lewis is a great read, I have enjoyed his work since reading Liar’s Poker way back when.  I somehow have managed not to read the book Moneyball or see the movie yet; having said that I am familiar with … Continue reading →

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Should Agencies Become More Like Startups? I Chime in via Bulldog Reporter

Posted on October 13, 2011 by rgeller

There has been a debate raging in the ad and PR agency worlds recently, sparked by articles that in Fast Company (How Ad Agencies Can Act More Like Tech Startups) and Media Post (Why Agencies Should NOT Act More Like … Continue reading →

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Making Sure Your Next Big Idea is not a Big ** FAIL**

Posted on October 12, 2011 by rgeller

I read an interesting article in Forbes: The Peril of Big Ideas. People in all aspects of marketing, advertising and PR tend to swoon over the very idea of the Big Idea.  Although in theory these concepts are by definition … Continue reading →

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I HATE Retweet Bait (Infographic, and 10 Reasons Why)

Posted on October 5, 2011 by rgeller

It used to be called link bait: the blog topics that use formulaic approaches to draw traffic, comments and links. These days, such content might more aptly be called retweet bait. For example, my Twitter stream is filled up with … Continue reading →

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Elements of Effective Content Curation

Posted on September 28, 2011 by rgeller

Tom Riddle of CIThread wrote a series of posts for the Social Fluency blog on the topic of content curation. He discussed opportunities and challenges of harvesting content and expertise for the purposes of social media engagement.  Content curation can … Continue reading →

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Fancy Ketchup (“Squirt in Mouth and Just Add Fries!”)

Posted on September 21, 2011 by rgeller

Does anyone like those ketchup packets that they hand out at delis and fast food places? Wall Street Journal wrote yesterday about this, and a new one that Heinz will be coming out with to improve on the ketchup packet … Continue reading →

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Arrington Spins Out (“We’re super excited about our relationship with him going forward”)

Posted on September 16, 2011 by rgeller

I was on vacation last week and intentionally shut off work, tweeting and blogging to relax for a bit. I did watch the headlines and tracked the story about CrunchFund (wow, sounds yummy), the new VC arm of AOL/TechCrunch, and … Continue reading →

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Bloomberg, Bartz, Arrington Departs: Axe-giving Gone Wild

Posted on September 15, 2011 by rgeller

Two recent high profile departures were in the news – less for the circumstances leading up to them, and more so about how the message was carried (a third one, too, but I will get to this). The first involved … Continue reading →

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4 Pillars of Effective Blogging

Posted on September 14, 2011 by rgeller

It can be a challenge to implement and sustain successful corporate blogging programs.  Today, Tom Riddle of CIThread has contributed a guest post on the Social Fluency blog about this topic. He describes the challenges and starts to outline solutions,as … Continue reading →

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On the Internet, Nobody knows if You are a Dog – or a Friend

Posted on September 13, 2011 by rgeller

Judy Gombita wrote a nice guest post for Marketing Mel, a very thoughtful essay about the layers of friendships and relationships. Judy reflected on a term that she learned from one of her teachers when she was in school (“friendlies” … Continue reading →

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