Monthly Archives: January 2009

How SMBs can Build Sales with Social Media

Posted on January 29, 2009 by rgeller

In her Handshake 2.0 blog post, Anne Giles Clelland nicely summarized a discussion consisting of threads across email, Twitter, blogs and telephone about affordable ways for small businesses to leverage social media for increased sales. I thought I’d reiterate some … Continue reading →

Posted in PR Tech | Comments Off on How SMBs can Build Sales with Social Media

Closing the Empathy Gap in Tech PR

Posted on January 27, 2009 by rgeller

The NY Times featured an interview with Dev Patnaik, author of "Wired to Care", about the importance of developing a sense of empathy with customers.  His main point is that, despite all the noise that is made about the need … Continue reading →

Posted in PR | Comments Off on Closing the Empathy Gap in Tech PR

Web 2.0 Montetization for the SMB

Posted on January 22, 2009 by rgeller

Anne Giles Clelland posed an interesting question via Twitter about Web 2.0 monetization strategies for the SMB.   It is a great question, and one a lot of people are asking these days: “cut through all the hype, what can … Continue reading →

Posted in PR Tech | 2 Comments

Obama, A Boon for Tech

Posted on January 21, 2009 by rgeller

They say all politics is local, my “neighborhod” is tech. I don’t want to appear to be myopic by focusing on just this aspect of the Obama administration amidst all the inauguration after glow. But let’s face it, the sector … Continue reading →

Posted in Politics | Comments Off on Obama, A Boon for Tech

HOLY CRAP!!! (Real Time News Power of Twitter)

Posted on January 19, 2009 by rgeller

It has been much talked about, but I got to experience the real time news power of Twitter first- hand last Thursday when that plane went down in the Hudson River. I was in the middle of sitting in on … Continue reading →

Posted in PR Tech | Comments Off on HOLY CRAP!!! (Real Time News Power of Twitter)

Your News Crystal Ball in Tech PR

Posted on January 16, 2009 by rgeller

Good PR is about being fast, smart and creative.  You want to get a sense of where the media will go next, and be there waiting and ready to help them build their stories, a step ahead of everyone else. … Continue reading →

Posted in PR | Comments Off on Your News Crystal Ball in Tech PR

Enterprise Reporting for Dummies

Posted on January 14, 2009 by rgeller

The No Train, No Gain (inactive) site website – a training resource for journalists – has a page on enterprise reporting, a sort of “how to” guide that I thought my tech PR readers would find interesting.   I first saw … Continue reading →

Posted in Tech PR | Comments Off on Enterprise Reporting for Dummies

Copywriter’s Alchemy: Turning Mud into Gold

Posted on January 8, 2009 by rgeller

At a dinner party over the break, the husbands retired to the living room after the meal and sat in front of a cozy fire while the wives continued chatting in the dining room. The conversation amongst the men turned … Continue reading →

Posted in Fun Stuff | Comments Off on Copywriter’s Alchemy: Turning Mud into Gold

The Revolution will be Tweeted (“Your Nation has Been Disgraced on Twitter!”)

Posted on January 6, 2009 by rgeller

My news radar has been tuned to “Twitter + PR” for some time now.   As this blog has maintained, Twitter is quickly being co-opted by forward thinking communications professionals everywhere. It is only a matter of time before your client … Continue reading →

Posted in PR Tech | Comments Off on The Revolution will be Tweeted (“Your Nation has Been Disgraced on Twitter!”)

Catching up on things: Social Searching & Graphing Tools, etc.

Posted on January 5, 2009 by rgeller

It has been a nice couple of weeks, relatively quiet at work and the long weekends rounded out the year and softened the impact of launching into 2009.  I used my days off as an opportunity to relax, spend time … Continue reading →

Posted in Reading Files | Comments Off on Catching up on things: Social Searching & Graphing Tools, etc.