Monthly Archives: June 2015

One Thing you CAN’T Measure in PR

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. The migration of people and content online makes it easier to connect the dots between PR effort and results. And international initiatives such as the Barcelona … Continue reading

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Cracking the Quadrant – Confessions of a former Gartner Analyst

I attended a meetup recently that featured a speaker who had once been a Gartner analyst. He shared his insights about the inner workings of the firm, and how to get the most out of analyst relations programs. It was … Continue reading

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