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- blockchain
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- communications
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- cybersecurity
- digital marketing
- fake news
- hype
- influencer marketing
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- marketing
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- media relations
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- social media marketing
- Social Tools Summit
- startup
- tech
- technology
- tech PR
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Recent Posts
Recent Comments
- Paul Geller on Help! The AI Ate my Web Search! Will SEO Ever be the Same?
- Bob Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Paul Geller on Want to get PR Buzz Like Apple? Just Ask ChatGPT How
- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
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Monthly Archives: September 2014
And One More thing… David Carr Deconstructs Apple’s Media Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will … Continue reading
Posted in Campaign Analysis, In the News, Tech PR Tagged Apple, launch, PR Comments Off on And One More thing… David Carr Deconstructs Apple’s Media Playbook
Who needs a Strategy? Just Schmooze us Please
I wrote in my post that Hate Spin?… that we get the news stories, and hence PR, that we want. But do we sometimes want more spin than we get? This thought occurred to me regarding a story that was … Continue reading
Posted in In the News, Politics, PR Comments Off on Who needs a Strategy? Just Schmooze us Please
Tech startups, Want to Go Big? Get PR Help, for the Love of God
When giving advice, it generally helps to have real credentials, such as professional experience in a field. But I have noticed a trend in which armchair flacks such as VCs, journalists and CEOs spew forth about PR (saying things like … Continue reading