Monthly Archives: April 2013

Turning the Web Din into a Vibrant Content Marketplace with Content Curation

My monthly Content Marketing column, which ran today, offers content curation tips that are based on how the pros do it (meanling professional online publishers and news sites). The appeal of curation for content and social media marketers is obvious; … Continue reading

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Grandmaster Flash: Is Magnus Carlsen a Media Darling or Manipulator?

In a story this week, The New York Times called out a "shrewd": and "carefully constructed" marketing campaign by 22 year old chess phenom Magnus Carlsen and his "handlers": Chess has its superstars, but.. there is no one like Carlsen, … Continue reading

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Got Earnings? Now You can Tweet it from the Rooftops

Back in December, I wrote about how Netflix CEO Reed Hastings ran afoul of SEC Fair Disclosure rules by posting an update on Facebook about record viewing numbers. There was much buzz about the SEC action at the time – … Continue reading

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