Monthly Archives: January 2013

So, How did Lance Armstrong do? Was it a good PR Move?

It was one of the world's worst kept secrets: Lance Armstrong's decision to tell all on Oprah. The media widely covered this leading up to the interviews, and speculated about motives, what would be revealed, etc. I thought t that … Continue reading

Posted in Current Affairs, In the News, PR, Sports | Leave a comment

Tempt – and then Reject – Your Best Customers: The Great New Way to Build Brand

If I told you there was a way to build your brand by tempting – and then rejecting – more customers; would you believe me? The very idea might be foreign to tech marketers, but it is a strategy that … Continue reading

Posted in In the News, Tech PR | Leave a comment