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- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
- rgeller on The King is Dead – Long Live the Press Statement
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Monthly Archives: October 2012
Is Crowdfunding the New Tech PR Press Release?
We glamorize entrepreneurship. This can be seen in the things that we read, and that get covered in the media; “new” can often mean newsworthy, and startups have a certain allure for the tech journalist or blogger. But there is … Continue reading
Posted in NY Tech, PR, PR Tech 2 Comments
Google to SMBs: Don’t rely on PPC, use Search, Social and PR for Top Results
SMBs that have wanted to improve results through online marketing have often turned to Google and AdWords pay-per-click (PPC) campaigns. There is no question that shrewdly planned PPC campaigns generate results. However, the growing popularity of this method means that … Continue reading
Posted in In the News, Tech PR Comments Off on Google to SMBs: Don’t rely on PPC, use Search, Social and PR for Top Results
Is a Town Hall Debate an Example of Content Marketing? One Authority Says “Yes”
My monthly column on Windmill Networking, which went live today, focuses on content marketing in politics – and the lessons that we can learn and apply. Despite its title is (“Hail to the Content Chief”), the article was intentionally non-partisan. … Continue reading
Posted in Current Affairs, In the News Comments Off on Is a Town Hall Debate an Example of Content Marketing? One Authority Says “Yes”
The Hidden PR Persuaders
I am writing about a topic that you don’t see buzzed about much on the PR blogs: persuasion. Perhaps we don’t talk about it because PR people might not like to see themselves as persuaders (my fellow Windmill Networking columnist … Continue reading
Posted in Politics, PR 2 Comments