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Recent Posts
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- Bob Geller on No Bad PR? A Single Story Felled These Three Giants
- Paul Geller on No Bad PR? A Single Story Felled These Three Giants
- rgeller on That PR Campaign Rocked it – So Where’s our site Traffic?
- Paul Geller on That PR Campaign Rocked it – So Where’s our site Traffic?
- rgeller on The King is Dead – Long Live the Press Statement
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Monthly Archives: October 2009
Serendipity: Not dead yet, not by long shot
Damon Darlin wrote in his NY Times article Serendipity, Lost in the Digital Deluge that a downside of the Digital Age is a loss in serendipitous information discovery: WE’VE gained so much in the digital age. We get more entertainment … Continue reading
Posted in Tech Comments Off on Serendipity: Not dead yet, not by long shot
Clip Book of the Future
While assembling yet another new business deck with yet another array of impressive news clips, I got to thinking that perhaps this staple will soon be another relic of the trade, and deserving of a mention in my PR Death … Continue reading
Obama v. Media: Is Tiff with Fox well Advised?
There was a good article in the NY Times Sunday Week in Review, The Battle is Joined; Now What? about the Obama administration's much talked-about dust up with the Fox News. According to the story: Administration officials seemed to have … Continue reading
Posted in Politics Comments Off on Obama v. Media: Is Tiff with Fox well Advised?
Flack’s Revenge Relaunching as Cloud-based Service
I am pleased to inform my readers that Flack’s Revenge will be relaunching as a cloud-based service. I can no longer put off this move as the clamor for all things cloud-based has become just too great to ignore. My … Continue reading
Crafting Stories that Stick: Be brief or go long?
We are in an era dominated by 140 character sound bytes and countless information sources clamoring for our attention. As such, it has never been more important to keep your communications brief, interesting and on target if you want to … Continue reading
Posted in PR Tech Tagged communications, PR, Twitter Comments Off on Crafting Stories that Stick: Be brief or go long?
What to do when your innovation doesn’t quite fit – 3 tips
A New York Times article (It’s Brand New, but Make It Sound Familiar) discussed the importance of picking the right product category when it comes to marketing and introducing products. This was Ironic, as I saw the story right after … Continue reading
Posted in PR Tagged marketing, positioning, tech PR Comments Off on What to do when your innovation doesn’t quite fit – 3 tips
FTC Rules on Blogger Endorsements: End of Everything? (or monetizing conversations, anyway)
I am amazed about the sheer volume of buzz about the new FTC rules that cover paid (or otherwise compensated) blogger endorsements. Although much of the focus has centered on product reviews, reading through the articles, Tweets and posts shows … Continue reading
Posted in PR Tech Comments Off on FTC Rules on Blogger Endorsements: End of Everything? (or monetizing conversations, anyway)
David Letterman, Stand up Crisis Manager
The media and everyone else continue to buzz about the Letterman affair(s). I thought I'd take a few moments to share my perspective on it. From a professional communicator's standpoint, I think Letterman has handled this masterfully. In crisis communications, … Continue reading
Posted in In the News Comments Off on David Letterman, Stand up Crisis Manager
Signal vs. Noise: A Cadre of Content Creators does not a Social Media Strategy make
There seems to be a growing notion that Tweets or blog posts by the pound are an effective way to gain attention and drive website traffic. The corollary to this is the old saw that “content is king.” Just hire … Continue reading
Posted in PR Tech 2 Comments