It was great having Stacey Ross Cohen, Founder and CEO of NY and CT -based Co-C0mmunicatons, on our podcast.
We discussed her books, including the latest, Brand Up 2.0; and the changes that are rocking the PR world.
Stacey and I compared notes and offered advice for agency and internal comms teams. There are a number of challenges, true; but each presents new opportunities:
- AI: how is it helping, hurting, what should PR teams do?
- Changes in media landscape, blurring lines of paid and earned.
- Emergence of alternative media channels.
- The importance of thinking holistically, and integrating with other marketing channels.
- Measuring and achieving the results that really count.
Thank you, Stacey, for joining the pod!
Check it out for great insights and actionable tips, on Spotify and other podcasting channels:
