Tag Archives: communications

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications.  It is the latest in my series of interviews with industry experts (see this post, which sets the stage). My good friend … Continue reading

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Crafting Stories that Stick: Be brief or go long?

We are in an era dominated by 140 character sound bytes and countless information sources clamoring for our attention.  As such, it has never been more important to keep your communications brief, interesting and on target if you want to … Continue reading

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