Monthly Archives: May 2010

Off to the Clios Tonight

I am going to the Clio Awards (the ad industry bash) tonight and am excited about this for a couple of reasons. Why should a PR guy care about something that is generally regarded as an advertising industry event? First, … Continue reading

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Wired Magazine Says Science Needs to Up its PR Game

While providing PR support for a publisher of science journals, textbooks and online search and social media tools, I executed a number of campaigns that targeted researchers a couple of years ago. Part of the project involved studying the social … Continue reading

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Crisis Management in The Office

The Office, one of my favorite TV shows, once again dabbled in my profession as yesterday's episode revolved around crisis management, PR and social media. It was another misguided episode in DIY gonzo PR (see this link for the wrap … Continue reading

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The Evolving art of the Headline

David Carr's Media Equation column in the NY Times on Monday discussed how the online world is forcing a shift in the way headlines are crafted. In addition to explaining how the perpetual search of just about everyone for more … Continue reading

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HiveFire Enables Content-rich Blogs

It has been awhile since I have written about an area that Robin Good called newsmastering when he wrote his series of seminal posts on the topic several years ago.  Back then I covered KipCast, a newsmastering technology company, and … Continue reading

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Twitter Chat Horse Race: Which Tool Kicks Apps?

I wrote a post for the Social Fluency blog yesterday that relates my recent experience in participating in a  Twitter chat. I used several programs simultaneously to keep up with the flow of the dialog.  Here is an excerpt, please … Continue reading

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Twitter Chat Enables Virtual Town Hall Meetings and Round Table Events

My post on Social Fluency today provides an overview of Twitter as a tool to support virtual events such as town hall-style meetings and round tables. I learned a lot through my participation in last night's Campus Chat, which was … Continue reading

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Twitter Chat about College Decision Process Tonight at 9PM

Last November I blogged about an  innovative social media campaign designed to build buzz for  In brief, the site – which is a great info resource for college-bound kids and their parents – worked with social media partner Handshake … Continue reading

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Synchronized Swimming, Social Media Style

I have a post on the Social Fluency blog today about how to communicate more efficiently across multiple social networks.  It includes links to roundups of tools that are available, and discusses how to reap the benefits of this approach … Continue reading

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