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- > 2010 > May
Monthly Archives: May 2010
I am going to the Clio Awards (the ad industry bash) tonight and am excited about this for a couple of reasons. Why should a PR guy care about something that is generally regarded as an advertising industry event? First, … Continue reading
While providing PR support for a publisher of science journals, textbooks and online search and social media tools, I executed a number of campaigns that targeted researchers a couple of years ago. Part of the project involved studying the social … Continue reading
The Office, one of my favorite TV shows, once again dabbled in my profession as yesterday's episode revolved around crisis management, PR and social media. It was another misguided episode in DIY gonzo PR (see this link for the wrap … Continue reading
David Carr's Media Equation column in the NY Times on Monday discussed how the online world is forcing a shift in the way headlines are crafted. In addition to explaining how the perpetual search of just about everyone for more … Continue reading
It has been awhile since I have written about an area that Robin Good called newsmastering when he wrote his series of seminal posts on the topic several years ago. Back then I covered KipCast, a newsmastering technology company, and … Continue reading
I wrote a post for the Social Fluency blog yesterday that relates my recent experience in participating in a Twitter chat. I used several programs simultaneously to keep up with the flow of the dialog. Here is an excerpt, please … Continue reading
My post on Social Fluency today provides an overview of Twitter as a tool to support virtual events such as town hall-style meetings and round tables. I learned a lot through my participation in last night's Campus Chat, which was … Continue reading
Last November I blogged about an innovative social media campaign designed to build buzz for SmartCollegeVisit.com. In brief, the site – which is a great info resource for college-bound kids and their parents – worked with social media partner Handshake … Continue reading