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- > 2008 > December
Monthly Archives: December 2008
– PR to Thrive in 2009 – Newsflash: Venerable Press Release Crushes Naysayers Unlike many others, I am looking forward to good things for PR in 2009. True, traditional media and even online media are struggling (the latter, based on … Continue reading
Last Friday's post was about Trust, namely trust and corporate blogs. I continue with the theme of trust, this time within the context of word of mouth (WOM) marketing and brand building You can call Bernie Madoff a lot of … Continue reading
The NY Times had a nice roundup of tools and strategies to conquer information sprawl last week, Staying Informed without Drowning in Data, by Jenna Wortham. At the end of this post I list the links of the various … Continue reading
There has been some buzz about a Forrester report's conclusion that people do not necessarily trust corporate blogs. A number of tech PR agencies have chimed in, and there was an article just yesterday on IT Business Edge about this. … Continue reading
Opinion columnist Kirsten Powers thinks so, as she wrote in her piece NY Post piece Bungling on Blago yesterday. According to Powers: The Obama camp has managed to violate almost every tenet of crisis communications – starting with Rule No. … Continue reading
I decided that I needed to put aside for a moment my deep thinking on the state of PR and tech to explore something really weighty, namely embattled Illinois governor Rod Blagojevich's hair. It is something bizarrely fascinating, and it … Continue reading
The NY Times had a great article, written by Virgina Heffernan, about the changing world of media. It explains how growing media choices and ways of consuming media are having a profound impact on the ways content gets done. So … Continue reading
Since the recession has pretty much settled in (can someone please tell me why it took the government a year to officially declare that we have been in a recession?) I guess we might as well get used to the … Continue reading
A nice thing about blogging for PR is that it helps us walk in the shoes of a journalist and understand what it means to fill white space and work on a deadline (even if the latter is self-imposed). It … Continue reading
The Geller household experienced a technological sea change as this traditionally Dell-centric family acquired our first Apple PC, a new MacBook on the occasion of our eldest daughter's 16th birthday. No big deal you say, except for the fact that … Continue reading