Monthly Archives: May 2008

Cultivating Non-traditional Influencers in Tech PR

Posted on May 8, 2008 by rgeller

For anyone seeking to promote a company, cause, product or service, it is often helpful to to get the support of independent authorities such as high profile consultants, researchers, and educators. But where to start?  Most PR people are very … Continue reading →

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WSJ Catalogs the Über Influencers

Posted on May 6, 2008 by rgeller

The WSJ journal had a great article yesterday, New Breed of Business Guru Rises.  It identified the top thinkers that business leaders look to for advice: Psychologists, journalists and celebrity chief executives crowd the top of a ranking of influential … Continue reading →

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Tech PR Secrets of the Serial Entrepreneurs

Posted on May 5, 2008 by rgeller

In my post The Thrill of the Startup in Tech PR I wrote about some of the benefits (as well as challenges) of providing PR services for these types of companies. I now realize that I may have neglected one … Continue reading →

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Get Ready for Real Time, Zero Latency PR

Posted on May 2, 2008 by rgeller

As I started to hint at in my post Introducing the Mob formerly Known as the Audience, we are entering an age which requires real time PR skills and zero latency response times. As much as this places pressures like … Continue reading →

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