I saw a piece of content that drew me in recently. It was a story on Medium by Solo Thought Leader author Diego Pineda called Content Marketing is Dying; Here’s why you need to Develop Thought Leadership Instead.
My first reaction was, “give me a break! Another XXX is dead (or dying) story! More clickbait fodder.”
So I clicked. While wondering:
“OK you got me. I am taking a look. But why is content marketing dying, Diego? And why just focus on thought leadership, you can do both, right?”
I read through the piece and found that it was actually well researched and compelling, about the value of investing in thought leadership vs. content marketing (if you are not already a big player or established brand).
The article explained a lot, but I still had questions; so I tracked down Diego Pineda and asked if he’d like to come on our podcast, PR, Done & Doner for an interview. He graciously agreed.
We discussed the topic in detail, and Diego expounded on these areas:
- How to develop a unique framework and PoV
- Why it is important to take a stand
- The need to publish or perish
- How and where to cutlivate communities
- Influencers vs. creators vs. thought leaders
See below for Diego’s bio, and listen to the podcast on Spotify and other channels; or watch a video of the interview, above.
Diego Pineda is the author of two novels, 9 non-fiction books, and hundreds of articles and blogs as a science writer, a business writer, and a sales and marketing writer. He started his career as a medical writer while writing fiction on the side. Diego is also a book coach helping solopreneurs and business leaders write their first book fast so they can become thought leaders in their industries, gain authority and visibility, and make more money.test