Category Archives: Uncategorized

I spent a number of years in tech sales before getting into PR. In sales, you learn pretty quickly to aspire to be more than just an order taker. True salespeople know how to to get to "yes", whether that … Continue reading →

My monthly column is now live on the Windmill Networking blog.   The first column in the series discussed the benefits of combining social media and content marketing.  The second installment suggested new year’s resolutions for content marketers, to help, for … Continue reading →

I am very pleased to say that I have signed on as contributor to Neal Schaffer’s Windmill Networking blog. Judy Gombita, who also writes for the blog (and at PR Conversations) introduced me to Neal (thanks again, Judy, and thanks, … Continue reading →

My last post was about online influence.  I suggested looking beyond the most obvious metrics when trying to take the pulse of someone’s influence, in other words, size, or reach, for example, may not matter as much as other factors. … Continue reading →

Michael Lewis is a great read, I have enjoyed his work since reading Liar’s Poker way back when.  I somehow have managed not to read the book Moneyball or see the movie yet; having said that I am familiar with … Continue reading →

There has been a debate raging in the ad and PR agency worlds recently, sparked by articles that in Fast Company (How Ad Agencies Can Act More Like Tech Startups) and Media Post (Why Agencies Should NOT Act More Like … Continue reading →

I read an interesting article in Forbes: The Peril of Big Ideas. People in all aspects of marketing, advertising and PR tend to swoon over the very idea of the Big Idea.  Although in theory these concepts are by definition … Continue reading →

It used to be called link bait: the blog topics that use formulaic approaches to draw traffic, comments and links. These days, such content might more aptly be called retweet bait. For example, my Twitter stream is filled up with … Continue reading →

I was on vacation last week and intentionally shut off work, tweeting and blogging to relax for a bit. I did watch the headlines and tracked the story about CrunchFund (wow, sounds yummy), the new VC arm of AOL/TechCrunch, and … Continue reading →

Two recent high profile departures were in the news – less for the circumstances leading up to them, and more so about how the message was carried (a third one, too, but I will get to this). The first involved … Continue reading →