Category Archives: PR

I blogged last week about the PR and branding connection, and the importance of weaving the facts that describe your product or service into a good story. Last week I also described a client type who seemingly has no interest … Continue reading →

The proliferation of various forms of media has created a land grab for attention that makes it more critical than ever to be able get your message across in the fewest possible words.  Whether someone is looking through their email … Continue reading →

There is a flip side, and a potential pitfall to my post Turning PR into a Sales Lead Generating Machine. The post counseled that tough economic times mandate PR programs specifically designed to boost sales, and offered tips about PR … Continue reading →

In my frenzied killing spree – my PR Death Watch series, blog posts that predict the demise of sacred cows of PR – I have overlooked one of the most obvious anachronisms: the PR pitch. Pity the poor pitch.  It … Continue reading →

Managing PR teams comes with its share of challenges.  You want your teams to have what they need to succeed – the information, resources and support of clients and management.  You want to make sure that they have the proper … Continue reading →

I joined the PR profession by way of engineering to sales support to tech marketing and then sales, until I finally realized that the career aptitude test that I took way back in the beginning – right after I graduated, … Continue reading →

In my last post I discussed that the best job security for PR in a down economy is to make sure your programs are really working (of course, you should always strive for this). And the more your efforts can … Continue reading →

We were discussing the state of business in a manager’s meeting today and the conversation turned to a refrain we have been hearing from people in the industry including friends, clients and investors.  The buzz is that the single biggest … Continue reading →

One of the missions of this blog is to help educate about PR and defend a field that has historically not done the best job of explaining itself.  So, from time to time I will call out inaccuracies that I … Continue reading →

The PR death watch continues.  On a Foremski-inspired rampage, I have previously gone after some sacred cows (see Death of Media Relations) and nothing can stop me now.  After all, what could a blog called Flack’s Revenge possibly be about … Continue reading →